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The
United States Flag Association, founded in 1924 to
promote the proper use and display of the American flag, endorsed
the United We Stand campaign by sponsoring a contest to honor
the best flag-cover designs. The association awarded its Patriotic
Service Cross to eight magazines, with the Cross of Honor
bestowed as the grand prize for best cover overall. Ten judges,
including advertising art director Vaughn Flannery, artist
Norman Rockwell, and photographers Edward Steichen and Margaret
Bourke-White, selected the winning designs.
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