PEPSI GENERATION ORAL HISTORY AND DOCUMENTATION COLLECTION, 1938-1986, #111

INTRODUCTION

The Pepsi Generation Collection is the result of year-long oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company. In 1983, as part of the twentieth anniversary of the Pepsi Generation campaign, Pepsi-Cola donated to the Archives Center of the National Museum of American History a collection of approximately 200 advertising and promotional items. In order to provide some context to the advertising, the Archives Center embarked on an oral history project to document the development of this campaign. Interviews were conducted with twenty-five individuals, including Pepsi-Cola executives, advertising agency personnel, filmmakers, producers, industry authorities Pepsi-Cola bottlers, a songwriter and a singer. In addition, television, radio and print advertisements, and other promotional materials were gathered by the Center. The interviews and documentation focus on Pepsi advertising from the 1930s through the 1980s.

RELATED COLLECTIONS

Researchers interested in soft-drink advertising should also explore the Warshaw Collection of Business Americana under the subject heading "beverages" and the N.W. Ayer advertising agency proof sheets collection, both at the Archives Center of the National Museum of American History. Click here to go to Series 1.

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