PEPSI GENERATION ORAL HISTORY AND DOCUMENTATION COLLECTION, 1938-1986, #111

Series 1: Research Files
Subseries A: Materials gathered by the Center for Advertising History

Box 1

Folder 1-8, Bibliography and trade literature; 9 Dreyfus, Carol and Thomas Connors. "Oral History and American Advertising: How the 'PepsiGeneration' Came Alive," International Journal of Oral History, no. 3 (November r 1985) 16, National Soft Drink Association Sales Survey of the Soft Drink Industry 1984; Martin, Milward W. Twelve Full Ounces, New York: Holt, Rinehart and Winston, 1969; 20, Briefing Book, 1984; 21, Mack, Walter. No Time Lost: The Autobiography of Walter Mack with Peter Buckley, New York: Atheneum., 1982.

Series 1: Research Files
Subseries B: Materials produced by Pepsi-Cola

Box 2, Annual Financial Reports: 1943, 1958-70, 1972-83; 3, Pepsi-Cola World: 1943-58; 4, Pepsi-Cola World: 1958-63; 5, Pepsi-Cola World: 1963-66; 6, Pepsi-Cola World: 1966-69; 7, Pepsi-Cola World: 1964-84; 8, Pepsi-Cola World: 1948-53 and 1975-77; 9, Ad Catalogues: "Give/Take" campaign, 1969-78; 10, Ad Catalogues: "Join the Pepsi People" campaign, 1973 and "Have a Pepsi Day" campaign, 1976; 11, Ad Catalogues: "Have a Pepsi Day" campaign, 1977 and "Catch That Pepsi Spirit" campaign, 1980; 12, Ad Catalogues: "Catch That Pepsi Spirit" campaign, 1981 and "Pepsi Now" campaign, 1983.

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