Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 1: Videos, 1940s-1970s, 1983-1990s, n.d.

159

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Training Videos: Durham Consensus Meeting: A Medical Discussion Focused on the Sleep Surface

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Training Videos: Better Sleep Through Science, Dr. James Maas Sleep Specialist, Montreal - World Wilde Sales Meeting ‘98

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Training Videos: Better Sleep Through Science with Ron Wolinski

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Training Videos: Beautyrest & Powerflex Setting the Standard

Retail Floor Version SM93BR05RFL

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Training Videos: Beautyrest & Powerflex Setting the Standard SM93BR054TR

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Training Videos: Beautyrest & Powerflex Setting the Standard January 14, 1993

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Training Videos: PTS Module #4 Closing Tips & Techniques (Any Product) PTS VD04

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Training Videos: PTS 3 (Demonstration That Sell) February 3, 1995 Filmshows

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PTS Module #2 (Comfort Plus Selling)

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PTS Module #1 Discovering Reasons to Sell (Any Product)

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PTS BackCare Special Edition PTS VDBC

160

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Training Videos: Beautyrest Adjustable Bed Product Presentation

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Training Videos: How to Sell Beautyrest Adjustable Beds: Training Guide for the Retail Salesperson

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Training Videos: Jack Schultz - Sales Training

Woodsided Line-Up 1992

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Training Videos: Beautyrest Training Video SM90BR748VT

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Training Videos: Simmons Beautyrest Sales Training

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Training Videos: “Simmons Speaks On Specs” featuring Paul Brannock SM93SS276TR

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Training Videos: Simmons Company: Need Satisfaction Selling Revised Maltese Production January 31, 1992

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Training Videos: “Live and Uncut” Taking Your Business to the Next Level

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Training Videos: Simmons Air Sleep System MVSU-12-10/97

“How To”

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Training Videos: Beautyrest 2000 Product Intro Video Long Version

161

--

MS/NBC Champions of Industry June, 1998

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QVC Appearance September 25, 1997

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Rev. Consumer Reports Classic Offer Classic All:30's

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Simmons Website Demo May 29, 1997

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“Production of Quality Pocketed Coil Construction” September 6, 1988

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Top Off Procedure (Foundations) December 12, 1997

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Simmons Mattress Manufacturing

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“Fredericksburg Plant Tours - 1995" Project Unite

162

--

“Built to be the Best” October 11, 1995

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Wine Demonstration

Bedding Down

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Simmons/Olympics October 3, 1995

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The World of Simmons Chapters 1 & 2 July 24, 1997

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“Highlight Film”

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Beautyrest

163

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Commercial Simmons en Español                               

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Simmons: Resortes Numerados

Caricatura

Senta Berger

Dormilon

Camion

IO5 Aniversario.VC

Super Simons

Juego De Cartas

IO6 Aniversario

Alicia En El Pais De Las Maravillas

Gatita

Sealy

Selther

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Zones for your Bones Video SM71BC405VT1

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Energize Video Ad Kit SM40EN442VAD

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“Simmons Beautyrest vs. The Rest”

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Pollak Levitt Chaiet, INC November 17, 1993

164

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1) Beautyrest Cat & Bird

2) Simmons Israel “Dancing Bears”

3) Beautyrest “Do Not Disturb”

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Simmons Beautyrest: Mr. Ted Jackson

WO# 101945 March 29, 1994

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Beautyrest The Do Not Disturb Mattress 1995 Campaign Presentation

SM50BR070VD

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Pollak Levitt Chaiet: Simmons Mattress...

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Sealy Manufacturing TV Commercials 1983-1990

1. Carribean

2. Gotta Get a Sealy

3. Constitution (Great American Sale)

4. National Anniversary Sale

5. National Bonus Sale

6. Coupon Sale

7. Close-Ups

8. Dominos

9. Better Sleep Month

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Simmons 1991 CO-OP TV Full Dealer Demo

SM91TV109TV

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Energize - Dealer Version Demo

SM92EN051TD

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Beautyrest “Energize” Dealer Version 

SM92EN051TA

165

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Commercial Compilations: Beautyrest 1960s

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Commercial Compilations: Beautyrest by Simmons 1950s - 1970s

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Commercial Compilations: Beautyrest by Simmons 1940s - 1950s

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Commercial Compilations: Simmons U.S.A Spot Compilation

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Commercial Compilations: Simmons Commercial Archive

 March 3, 1994

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Commercial Compilations: The Idea Group Simmons Compilations

July 20, 1993

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Commercial Compilations: Simmons Commercial Archive

March 3, 1994 MASTER OMO Productions

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Commercial Compilations: Assorted Commercials

166

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Commercials: Later & Later

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Commercials: McDonald & Little

Simmons Beauty Rest 00YB 6213

“Whole Body”

February 2, 1982

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Commercials: SIMT - 7064 “Crash Pad” May 28, 1997

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Commercials: Beautyrest Mattress Sagging Mattress Gag Version

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Commercials: WOSB8043 “Sagging Mattress Classic 88"

April 27, 1988

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Commercials: “Leap of Faith” SIMT-8023 April 17, 1998

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Commercials: “Dropping the Ball/Rev. 20" SIMT-7093 April 14, 1998

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Commercials: Adjustable Firmness Air Sleep System

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Commercials: Waterbed Room TV Advertising Tape

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“Team Talk: Better Sleep Council,” February 20, 1990

1" Colour-corrected Transfer from D1 Digital Component Edit Master

Series 2: MARKETING, 1896-1990s, n.d.

Subseries L: Audio/Visual Materials, 1940s-1990s

Sub-subseries 2: Films, 1970s, 1980, n.d.

167

2 copies

16mm

George Slept Here

Simmons Maxipedic Mattress

2 copies

16mm

George Didn’t Smile

Simmons Maxipedic Mattress

2 copies

16mm

Sunset

Young & Rubicam

16mm

Wine Glass/DLR Ver.

Young & Rubicam

16mm

Wine Glass

Young & Rubicam

16mm

Cathy Rigby - Dealer vers.

16mm

Venezuela

1978

Beautyrest: Glass of Wine

16mm

Myer/Simmons

16mm

What’s New in the Furniture Industry for ‘75

3 copies

16mm

White Sale

16mm

“erro”

16mm

Sleepeezee Limited

P.R. & Mex. Truck

16mm

[Den-ei Incorporated]

Chinese or Japanese label

16mm

Maxipedic # 1 (without model)

16mm

Changing Man

Young & Rubicam

16mm

Senta Berger

Young & Rubicam

16mm

Simmons Mattress

[ACME Film Laboratories, Inc.]

16mm

‘72 Vacation B/R spot

Young & Rubicam

16mm

Goldilocks

Young & Rubicam

16mm

Beautyrest–Arthur Ashe

16mm

Fantasia #1

168

16mm

[Notes on box:]Simmons International, Simmons 150-30 Mixed Mag Tracks: Extra–overnight vacation TV, February 14, 1974 [date stamped on box]

16mm

Simmons Venezuela

Practiline ‘79

Hide-A-Bed

February 1979