Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1 items.
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- Fisher, Bruce & Company, importers of china, earthenware, and glassware, were located on Market Street, Philadelphia. The firm dates to 1880, when it was known as Atherholt, Fisher and Company, at 519 Market Street. By 1885 the company's name changed to Fisher, Son & Company. By 1889, after George H. Ruth joined the firm, its name changed to Fisher, Son & Ruth. The following year, probably after the death of Samuel Fisher, Worthington Bruce joined the firm, and its name was changed to Fisher, Bruce & Company; in the same year the firm relocated to 221 Market Street. The company stayed in the Fisher family for the remainder of its existence, with E. Monroe Fisher as President, from 1930. In the 1970s the company was sold and the business relocated to New Jersey
- Primarily catalog pages and price lists for china, earthenware, and glassware imported from Belgium, Britain, France, and Italy, and some American ceramics. Catalog pages consist of color photographs of numbered ceramic items; the price lists are separate pages keyed to the numbers. These records, 1939-1940, are arranged in separate folders by nationality
- U.S. catalog pages : china breakfast sets and other tableware. Also: photoprint of the firm's building, ca. 1920s, and a photoprint of a 1920s display of Pyrex ovenware in a building display window
- Belgian material : one catalog page of glassware
- British catalog pages : Aynsley bone china (breakfast and tea sets), Grimwades earthenware, and "Toby" mugs of U.S. General McArthur and British General Wavell
- French catalog pages : "Quimper" design faience and other china and earthenware pieces
- Italian ceramics : primarily earthernware breakfast sets, bowls, baskets, vases, and donkey figures; also some Venetian glassware
- Cite as
- Fisher, Bruce & Company Records, Archives Center, National Museum of American History
- 20th century
- Fisher, Bruce & Company
- Gatter, Carl
- Local number
- 1990.3057 (NMAH Acc.)
- Data Source
- Archives Center - NMAH