Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 107 items.
Page 1 of 11
- No Image Available
Tom Black/Smithsonian Magazine Oral History Interview, 1993
- Notes
- Tom Black was Smithsonian magazine's first director of advertising. His career in advertising also includes work for ABC Television, The March of Time Newsreels, Life Magazine and Time Magazine
- Summary
- Oral history interview, transcripts, and background material documenting Tom Black's career as director of advertising for Smithsonian Magazine from its founding in 1969 until his retirement in 1994
- Cite as
- Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History
- Date
- 1993
- 1960-2000
- 1990-2000
- 1980-2000
- interviewee
- Black, Tom 1924-
- interviewer
- Wiener, Tom
- Data Source
- Archives Center - NMAH
- No Image Available
Ally and Gargano, Inc., Print Advertisements, 1962-ca. 1995
- Notes
- New York advertising agency, started in 1962. The company went public in 1983 and went out of business in 1995
- Summary
- Advertising portfoloios including copies of each print advertisement published for ninety accounts over a twenty-five year period. Clients include Hertz, Federal Express, IBM and MCI
- Cite as
- Ally and Gargano, Inc., Print Advertisements, 1962-ca. 1995, Archives Center, National Museum of American History
- Date
- 1962
- 1962-1987
- 1962-ca 1995
- creator
- Ally and Gargano Advertising Agency New York (N.Y.)
- Ally, Carl
- donor
- Gargano, Amil
- Subject
- Bank of New York
- Canadair
- Dunkin' Donuts, Inc
- Federal Express Corporation
- Fiat
- Hertz Corporation
- Karastan
- Kobrand Corporation
- International Business Machines
- MCI Communications Corporation
- Northeast Airlines
- Pan American World Airways, Inc
- Pearl Brewing
- Pentax Precision Instrument Corporation
- Pharmacraft
- Piper Aircraft Corp
- Saab (Svenska Aeroplan Aktiebolaget AB)
- Scandinavian Airlines System
- Volvo
- Local number
- 2007.3005 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, ca. 1897-1979
- Summary
- Approx. 2000 magazine tear sheets of advertisements containing celebrity endorsements. The five categories of celebrities are: (1) performing arts; (2) politics and business; (3) sports; (4) society / fashion / royalty; and (5) writers / musicians / artists / singers
- Cite as
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History
- Date
- 1897
- 1979
- ca 1897-1979
- 20th century
- collector
- Baden, Gary
- Baden, Sandra
- Local number
- 1997.3144 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Stall and Dean Company Records, 1898-1998
- Notes
- Sporting goods manufacturer. Started in 1898 in Brockton, Massachusetts by Walter Thomas Stall and Charles Dean, this company is one of the oldest sporting goods manufacturers in America
- Summary
- Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated
- Cite as
- Stall and Dean Co. Records, 1898-1998, Archives Center, National Museum of American History. Gift of Stall and Dean Co
- Date
- 1898
- 1898-1973
- 1898-1998
- donor
- Stall and Dean Co
- Jackson, Harry
- Local number
- 1998.3088 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Joseph Magnin Poster Collection, 1963-1968
- Notes
- Chain of department stores, begun in 1913 by Joseph Magnin, based in San Francisco. The chain closed in 1984, due to bankrupty
- Summary
- Fifty-one color posters and fifty-two black-and-white posters (sometimes called advertising slicks) from the Joseph Magnin Department Store, designed by the fashion illustrator Betty Brader-Ashley
- Cite as
- Joseph Magnin Poster Collection, 1963-1968, Archives Center, National Museum of American History. Gift of Donald and Ellen Newman Magnin
- Date
- 1963
- 1963-1968
- creator
- Magnin (Joseph) Stores
- donor
- Magnin, Ellen Newman
- Magnin, Donald
- designer
- Brader-Ashley, Betty 1924-1986
- Local number
- 03035504 (AC Scan)
- 2002.3007 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Frances S. Baker Product Cookbooks, ca. 1900-1993
- Summary
- Small cookbooks, primarily in pamphlet form, produced either by the manufacturer of one of the ingredients or by the manufacturer of appliances used in preparing the recipe. These cookbooks also advertise the products represented. Collection includes pamphlets on canning, canning labels, recipes from newspapers, and several regional cookbooks, including Canada and the Pacific Northwest
- Cite as
- Frances S. Baker Product Cookbooks, 1900-1990, Archives Center,National Museum of American History
- Date
- 1900
- 1990
- ca 1900-1993
- 1900-1990
- 20th century
- collector
- Baker, Frances S. 1911-1999
- Local number
- Pending (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Eskimo Pie Corporation Records, 1921-1996
- Notes
- Eskimo Pie, invented by Christian Kent Nelson in 1920, was possibly America's first chocolate-covered ice cream bar, although other inventors contested this. The company's use of Arctic and Eskimo imagery (and polar bears) in their packaging, marketing and advertising campaigns was a distinctive feature, with interesting implications for the relationships between anthropology and ethnic references in popular culture
- Summary
- Printed advertisements, photographs (including negatives and slides), sales presentation materials and packaging; patent and legal information, clippings, posters, scripts for radio commercials, sheet music for jingles, etc. Also includes personal papers (correspondence) of Christian Nelson, inventor of the Eskimo Pie
- Cite as
- Eskimo Pie Corporation Records, 1921-1996, Archives Center, National Museum of American History
- Date
- 1921
- 1921-1996
- 20th century
- 1890-1920
- creator
- Eskimo Pie Corporation
- author
- Nelson, Christian Kent 1893-1992
- Local number
- 96-3185 to 96-3186 (OPPS slides of collection items)
- 1996.3046 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Goya Foods, Inc. Collection, 1960-2000
- Notes
- Prudencio Unanue emigrated to Puerto Rico from northern Spain in 1902, but moved his family to New York in 1916. They opened Unanue, Inc., in 1936 to supply local bodegas. Over the next 30 years the business grew tremendously and eventually began its own food processing, canning, and packaging. In 1961 the company assumed the name Goya Foods, Inc., although it had used Goya as a product name since 1936. By sponsoring music festivals, sports teams, parades, and other activities, Goya Foods supported the cultural life of various communities in the U.S. and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey
- Summary
- Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures
- Cite as
- Goya Foods, Inc. Collection, ca. 1960-2000, Archives Center, National Museum of American History
- Date
- 1960
- 1960-2000
- 1950-2000
- 20th century
- donor
- Goya Foods, Inc
- creators
- Unanue family
- author
- Unanue, Prudencio
- Local number
- 1999.3017 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
A. Bernie Wood Papers, 1942-2001 (bulk 1960s)
- Notes
- Wood was an advertising designer and consultant, actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years
- Summary
- Papers documenting the post-war development of the franchise business from an insider's viewpoint. The collection includes corporate business documents, artwork and photographic advertisements, advertising copy, photographs, Wood's own rules on "How to Open and Run a Franchise," store layouts, design drawings, logo designs, and the prototype for a paper carry-out tray Wood developed
- Cite as
- A. Bernie Wood Papers, 1942-2001 (bulk 1960s), Archives Center, National Museum of American History
- Date
- 1942
- 1942-2001
- 1942-2001 bulk 1960s
- 20th century
- 1950-2000
- creator
- Wood, Arthur Bernie (1921-1986)
- donor
- Wood, Rayne Ann
- Local number
- 2007.3026 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Helen May Butler Collection, 1899-1937 (bulk ca. 1902)
- Notes
- Helen May Butler, woman bandmaster, directed an all-women traveling military band, 1898-1913. "Music for the American people, by American composers, played by American girls" was one of the band's mottoes. Born in New Hampshire in 1873, she pursued a variety of musical studies and became an accomplished performer in both violin and cornet. She announced candidacy for a U.S. Senate seat in 1936
- Summary
- The materials cover the career of a woman bandmaster with an all ladies' traveling military band, 1898-1913 , with the bulk of the material ca. 1902. Includes clippings, photographs, programs, posters, postcards, advertising fliers, letters, telegrams, biographical article announcing candidacy for U.S. Senate seat, and "The Flood of 1937" section of the Cincinnati Post, February 13, 1937
- Cite as
- Helen May Butler Collection, 1899-1937, Archives Center, National Museum of American History
- Date
- 1899
- 1899-1937
- bulk ca 1902
- 1930-1940
- 1890-1920
- 1900-1950
- 1880-1900
- 1930-1950
- donor
- Young, Helen May Butler
- collector
- Musical Instruments, Division of (NMAH, SI)
- Subject
- Butler, Helen May 1873-19??
- Helen May Butler's Ladies Military Band
- United States. Senate
- Local number
- 242392 (NMAH Acc.)
- Data Source
- Archives Center - NMAH