Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 52 items.
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[The advantage of using an article that is pure and always..]. [Print advertising.] 1897
- Summary
- Caption: "The advantage of using an article that is pure and always uniform..." Maid stretching fabric while woman looks on
- Date
- 1897
- Creator
- Procter & Gamble Company
- Local number
- 244396
- Ivorydata4 253
- 0207910243 (Scan No.)
- Data Source
- Archives Center - NMAH
Of course it's Pears'. [Print advertising.] Cosmopolitan, The. 1896
- Summary
- Caption: "Of course it's Pears'." Woman in bathtub reading newspaper (?) about Sarah Bernhardt's endorsement of Pears' Soap
- Date penciled in at top of ad
- Date
- 1896
- Creator
- Pears' Soap
- Subject
- Bernhardt, Sarah 1844-1923
- Local number
- 245194
- Ivorydata4 1051
- 0300600209 (Scan No.)
- Data Source
- Archives Center - NMAH
We're repeating our RECORD-SMASHING IVORY PROMOTION! [Print advertising.] Grocery trade papers. 1952
- Summary
- Caption: "We're repeating our RECORD-SMASHING IVORY PROMOTION!" Large lucite bath brush
- Glue stains throughout
- Date
- 1952
- Creator
- Procter & Gamble Company
- Local number
- 245356
- Ivorydata4 1213
- 0307910018 (Scan No.)
- Data Source
- Archives Center - NMAH
[To preserve the richness of color..]. [Print advertising.] Ladies Home Journal. 1886
- Summary
- Illustration: women comparing summer dresses
- Date
- 1886
- advertiser
- Procter & Gamble Company
- Local number
- Ivorydata4 66
- 0207910056 (Scan No.)
- Data Source
- Archives Center - NMAH
Every reader of Ivory Soap advertisements.. [Print advertising.] Harper's Magazine Advertiser. 1890
- Summary
- Illustration: Woman on telephone to grocer ordering Ivory Soap
- Published 1891
- Date
- 1890
- advertiser
- Procter & Gamble Company
- Local number
- Ivorydata4 140
- 0207910130 (Scan No.)
- Data Source
- Archives Center - NMAH
[Said Tom to Will one pleasant night,..]. [Print advertising.] General circulation publications 1893
- Summary
- Caption: "Said Tom to Will one pleasant night,...". Two men looking over woman's shoulder as she reads
- Published January 1894
- Date
- 1893
- Creator
- Procter & Gamble Company
- Local number
- 244343
- Ivorydata4 200
- 0207910190 (Scan No.)
- Data Source
- Archives Center - NMAH
[One of the trials of those interested in the culture of..]. [Print advertising.] 1899
- Summary
- Caption: "One of the trials of those interested in the culture of flowers..." Woman spraying plants in greenhouse
- Date
- 1899
- Creator
- Procter & Gamble Company
- Subject
- Rexford, Eben E. (Eben Eugene), 1848-1916
- Local number
- 244426
- Ivorydata4 283
- 0207910273 (Scan No.)
- Data Source
- Archives Center - NMAH
Getting to the Heart of this Valentine Question-- [Print advertising.]
- Summary
- Caption: "Getting to the Heart of this Valentine Question--". 5 actresses endorse Lux soap
- Creator
- Lever Brothers Company
- Subject
- Van Cleve, Edith
- Booth, Shirley
- Brooks, Phyllis, 1914-
- Barrie, Gracie
- Moore, Dennie, 1907-
- Local number
- 245278
- Ivorydata4 1135
- 03061103 (Scan No.)
- Data Source
- Archives Center - NMAH
Mothers take more pride in the garments of the baby... [Print advertising.] Harper's Magazine Advertiser. 1892
- Summary
- Illustration: Women looking at baby clothing
- Published 1894
- Date
- 1892
- advertiser
- Procter & Gamble Company
- Local number
- Ivorydata4 171
- 0207910161 (Scan No.)
- Data Source
- Archives Center - NMAH
Almost 40-but he acts like 20! [Print advertising.] General circulation publications 1944
- Summary
- Caption: ""Almost 40-but he acts like 20!"" Woman playing with necklace discussing husband's love of her soft hands
- Published March & Apr. 1944
- Date
- 1944
- Creator
- Procter & Gamble Company
- Local number
- 244990
- Ivorydata4 847
- 0207910851 (Scan No.)
- Data Source
- Archives Center - NMAH
