Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 239 items.
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Ivory Soap.99 44/100 Per Cent. Pure. [Print advertising.] The Century Magazine. 1911
- Summary
- Caption: "Ivory Soap..99 44/100 PerCent. Pure." Ad discusses Ivory's consistent advertising
- Published May 1911
- Date
- 1911
- Creator
- Procter & Gamble Company
- Local number
- 244560
- Ivorydata4 417
- 0207910407 (Scan No.)
- Data Source
- Archives Center - NMAH
Progress, [black & white advertisement; tear sheet]
- Summary
- Promotion for the company's 50th Anniversary with image of various post WW I technologies and text about how best to make progress in peace. Number 5 in a series of 12
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1919
- 1910-1920
- advertiser
- N. W. Ayer and Son
- Local number
- AC0059-0000010 (AC Scan)
- Data Source
- Archives Center - NMAH
Moreys [sic] Solitaire Groceries [advertisement: proof], 1915
- Notes
- 2?
- Summary
- Advertisement depicting different ethnic groups with a globe, bringing products for Morey's groceries from around the world. Text begins: "To the Rim of the World for the Finest..."
- Date
- 1915
- advertiser
- Morey Mercantile Co., The
- Local number
- 040059108.tif (AC Scan No.)
- Data Source
- Archives Center - NMAH
[Native American smoking Prince Albert tobacco : advertisement, proof.] 1915
- Summary
- Prince Albert advertisment depicting a Native American smoking Prince Albert tobacco. Caption: "The braves who have gone to the Happy Hunting Grounds haven't anything on the wisenheimers of this world who are next to the joys of smoking Prince Albert. Get your heavenly smoke NOW. The bite is taken out by a patented process."
- Date
- 1915
- advertiser
- R.J. Reynolds Tobacco Company
- Local number
- 040059104.tif (AC Scan No.)
- Data Source
- Archives Center - NMAH
Seven Sutherland Sisters' Hair Grower [black and white advertisement]
- Notes
- In Hair, Box 2
- Summary
- Photographer unidentified
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1880
- 1900
- [ca. 1880-1900]
- 1880-1990
- Local number
- 0300600352.tif (AC Scan)
- Data Source
- Archives Center - NMAH
[Aeriola Jr. radio receiver, advertisement]
- Summary
- Radio made by Westinghouse
- Cite as
- George H. Clark Radioana Collection, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1915
- 1920
- Circa 1920
- 1920-1930
- advertiser
- Radio Corporation of America
- Subject
- Westinghouse Electric & Manufacturing Company
- Radio Corporation of America
- Local number
- AC0055-0000003.tif (AC Scan)
- Data Source
- Archives Center - NMAH
- No Image Available
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, ca. 1897-1979
- Summary
- Approx. 2000 magazine tear sheets of advertisements containing celebrity endorsements. The five categories of celebrities are: (1) performing arts; (2) politics and business; (3) sports; (4) society / fashion / royalty; and (5) writers / musicians / artists / singers
- Cite as
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History
- Date
- 1897
- 1979
- ca 1897-1979
- 20th century
- collector
- Baden, Gary
- Baden, Sandra
- Local number
- 1997.3144 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
A National Beverage / Uncle Sam Drinks Hires Rootbeer, [black & white advertisement; tear sheet]
- Summary
- A map of the United States tipped at an angle to look like the profile of Uncle Sam drinking a glass of rootbeer
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1900-1910
- advertiser
- Charles E. Hires Company
- Local number
- AC0059-0000014 (AC Scan)
- Data Source
- Archives Center - NMAH
"Spotless" Polishes Pots and Pans Perfectly -- [black & white advertisement; tear sheet]
- Summary
- Advertisement for Spotless Cleanser
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1916
- 1910-1920
- advertiser
- Reynolds Corporation
- Local number
- AC0059-0000098 (AC Scan)
- Data Source
- Archives Center - NMAH
Newtown S. C. White Leghorn [black & white advertisement; tear sheet]
- Summary
- Illustrated with six rosters. Text states "For heavy layers as well as show birds order ... hatching eggs and baby chicks."
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1913
- 1940-1950
- advertiser
- Newtown Producing Company, Newtown, PA
- Local number
- AC0059-0000125 (AC Scan)
- Data Source
- Archives Center - NMAH
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