Advertising - Overview

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 8 items.
It's my one essential [Print advertising.] Vogue, incorporating Vanity Fair
- Summary
- Ad for Pond's Cold Cream. Mrs. Nicholas R. du Pont and Ellen Tuck Astor featured
- Date
- 1930
- 1940
- advertiser
- Pond's Inc
- Subject
- DuPont, Nicholas R. Mrs
- Astor, Ellen Tuck Mrs
- Local number
- Ivorydata4 1158
- 03061127 (Scan No.)
- Data Source
- Archives Center - NMAH
"Bad Skin" [sic] means--A Lazy Under Skin. [Print advertising.]
- Summary
- Ad contains reproductions of photographs of Miss Helen Mitchell Stedman and Mrs. Anthony J. Drexel III with their endorsements of Pond's Cold Cream
- Date
- 1936
- advertiser
- Pond's Inc
- Subject
- Drexel, Anthony J III Mrs
- Stedma, Helen Mitchell
- Local number
- Ivorydata4 1163
- 03061132 (Scan No.)
- Data Source
- Archives Center - NMAH
A new study of the Countess de la Falaise. [Print advertising.]
- Summary
- For Pond's cold cream. Reproduction of a single photograph of the countess, wearing a necklace and tiara. Dated lower left
- Date
- 1953
- advertiser
- Pond's Inc
- Subject
- Falaise, de la Countess
- Local number
- Ivorydata4 1164
- 03061133 (Scan No.)
- Data Source
- Archives Center - NMAH
The Americas. [Print advertising.] 1941
- Summary
- Ad contains reproductions of three photographs with endorsements: Aimee Lopes De Sotto Maior (Brazil), Pila Subercaseaux (Chile), and Ana Rosa Martinez Guerrero (Argentina). Pond's Cold Cream, Pond's Tissues, and Pond's Vanishing Cream are advertised
- Published 15 March 1941
- Date
- 1941
- advertiser
- Pond's Inc
- Subject
- Guerrero, Ana Rosa Martinez
- Subercaseaux, Pila
- Maior, Aimee Lopes de Sotto
- Local number
- Ivorydata4 1166
- 03061135 (Scan No.)
- Data Source
- Archives Center - NMAH
Over 30--they have the skin of their 20s. [Print advertising.]
- Summary
- Advertisement for Pond's Cold Cream. Contains reproductions of photographs of Countess Howe, the Duchess of Leinster, and Her Royal Highness Princesse Genevieve d'Orleans, and their endorsements
- advertiser
- Pond's Inc
- Subject
- Leinster Duchess of
- Howe Countess
- Local number
- Ivorydata4 1167
- 03061136 (Scan No.)
- Data Source
- Archives Center - NMAH
The Duchess of Sutherland. [Print advertising.] 1948
- Summary
- Reproduction of photograph of The Duchess of Sutherland, with her endorsement for Pond's Cold Cream
- Published 1 Nov. 1948
- Date
- 1948
- advertiser
- Pond's Inc
- Subject
- Sutherland Duchess of
- Local number
- Ivorydata4 1170
- 03061139 (Scan No.)
- Data Source
- Archives Center - NMAH
Life's a Whirl! [Print advertising.]
- Summary
- Ad contains a series of reproductions of photographs with captions: debutantes endorse Pond's Cold Cream. They include Margaret Biddle, Tita Johnson, Phebe [sic] Thorne, Adelaide Weld, and Evalyn McLean. Note: copyright date at bottom left of piece
- Date
- 1940
- 1950
- advertiser
- Pond's Inc
- Subject
- McLean, Evalyn Walsh 1886-1947
- Weld, Adelaide
- Thorne, Phebe
- Johnson, Tita
- Biddle, Margaret
- Local number
- Ivorydata4 1159
- 03061128 (Scan No.)
- Data Source
- Archives Center - NMAH
What makes skin Smooth--Wrinkle-free? [Print advertising.]
- Summary
- Caption: "What makes skin Smooth--Wrinkle-free?" For Pond's Cold Cream. Endorsed by Eleanor Roosevelt (daughter of Mr. & Mrs. H
- Creator
- Pond's Inc
- Local number
- 245312
- Ivorydata4 1169
- 03061138 (Scan No.)
- Data Source
- Archives Center - NMAH

