Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 40 items.
Page 1 of 4
France Violets and England Rose [trade card]
- Summary
- English woman with roses on one side and French woman with violets on the other
- Local number
- 040060158.tif (AC Scan No., England Rose)
- 040060159.tif (AC Scan No., France Violets)
- Data Source
- Archives Center - NMAH
Spain Carnation and German Wildflower [trade card]
- Summary
- One side of card shows Spanish woman with carnations and smaller picture underneath; the other side shows a German woman in field with wildflowers and a smaller picture underneath
- Local number
- 040060161.tif (AC Scan No. Spain Carnation)
- 040060162.tif (AC Scan No. German Wildflower)
- Data Source
- Archives Center - NMAH
Ask for the "American Enterprise" [trade card]
- Summary
- Trade card shaped as fan. Two Chinese men in tan/white and blue designed robes face each other, talking, holding hands. Background is yellow, red and blue. Back has red text advertising Althrop's Constitutional Tonic
- Date
- 1878
- 19th century
- advertiser
- Wemple & Kronheim
- Creator
- Funk & Lackey
- Local number
- AC0060-0000175 (AC Scan No.)
- AC0060-0000176 (AC Scan No.)
- Data Source
- Archives Center - NMAH
The Waterbury Maids [trade card]
- Summary
- Three women in kimonos (left to right) red, green and blue. Each holds a watch in her left hand, facing sidewise, bent slightly. Each holds a fan. Beneath them is a poem, a new take on "Three little maids from school are we."
- Date
- 1880
- 1910
- advertiser
- J. Ottomann Lith
- Local number
- AC0060-0000123 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Compliments of Shepard, Norwell & Co. [trade card]
- Summary
- Illustration: Woman in multi-colored kimono carrying small boy in white cage. Gold background with pink-budded bush. Text on verso identifies Shepard, Norwell & Co. as a dry goods store on Winter Street , Boston
- Date
- 1880
- 1900
- advertiser
- Shepard, Norwell & Co
- Local number
- AC0060-0000128, AC0060-0000129 (AC Scan No.)
- Data Source
- Archives Center - NMAH
The richest of all Perfumes [trade card]
- Summary
- Woman in pink dress/kimono and yellow underskirt with oriental umbrella holding vial of perfume. To her left is a fountain. Back text expounds on Florida Water Perfume
- Date
- 1881
- Lanman & Kemp advertiser
- Murray & Lanman
- Local number
- AC0060-0000136 (AC Scan No.)
- AC0060-0000137 (Scan No.)
- Data Source
- Archives Center - NMAH
John ate the delicious Meat, And it made him feel so good / That he dressed himself for the fete, In the elegant can which contained Libby, McNeill & Libby's Cooked Corned Beef [trade card]
- Summary
- Five Chinese men in blue wearing cans labeled "Cooked Corned Beef" dancing a jig. In tropical setting with palm tree and pagoda in background. All men wearing kuli hats and queues
- Date
- 1880
- 1900
- advertiser
- Libby, McNeill & Libby
- Creator
- Shober & Corqueville Lith. Co. (printer)
- Local number
- AC0060-0000138 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Sweet Home Family Soap is made especially for the Select Family Trade, and is sent on 30 days' trial. [trade card]
- Summary
- Image of a caucasian woman, brown hair, wearing a white, flowered kimono tied with red sash and holding pink, flowered fan. This image was also used by F.O. Fulmer (Boots), Comerford & Daly (Teas & Coffees), and Adams & Westlake Manufacturing Co. (Stoves)
- Date
- 1890
- 1900
- advertiser
- J.D. Larkin & Co
- Local number
- AC0060-0000140 (AC Scan No.)
- AC0060-0000141 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Poppy Oil Soap. The most Healthful and Economical Soap in the World. [trade card]
- Summary
- Caucasian woman, brown hair, wearing light blue kimono with red and yellow designs & sash. Holds multi-colored fan behind head. This image was also used by: Eldredge (sewing machines), Emerson Piano Co., andAdams & Westlake Manufacturing Co (Stoves)
- Date
- 1880
- 1900
- advertiser
- Hoffeld & Co
- Local number
- AC0060-0000143 (AC Scan No.)
- AC0060-0000144 (AC Scan No.)
- Data Source
- Archives Center - NMAH
This Little Maid Buys Her Hosiery at Mabley & Company's Bazaar [trade card]
- Summary
- Caucasian woman, brown hair, back to viewer facing right, wearing yellow kimono, purple sash, holding dark purple fan in right hand. This image also used by: H. Alexander (Boots), Bell's Buffalo Soap, George R. Lyon (Druggist), Holbrook & Taylor (Boots), and Adam & Westlake Manufacturing Co (Stoves)
- Date
- 1880
- 1900
- advertiser
- Mabley & Co
- Local number
- AC0060-0000145 (AC Scan No.)
- Data Source
- Archives Center - NMAH
