Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 142 items.
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Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 205 to Jonathan Zane of 46 Almond Street, Philadelphia, Pennsylvania around 1753. The fire mark consists of the company’s symbol cast in lead depicting four hands clasped at the wrist fastened to a square pine board. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation. This square board is only one of two known surviving marks from the original run of at least two hundred and fifty square boards. Subsequent marks were on shield-shaped boards.
- Location
- Currently not on view
- date made
- 1753
- maker
- Stow, John
- ID Number
- 2005.0233.0016
- accession number
- 2005.0233
- catalog number
- 2005.0233.0016
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 3337 to John Stoddart, who lived at the south side of Church Alley between 2nd and 3rd street of Philadelphia, Pennsylvania around 1809. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1809
- maker
- unknown
- ID Number
- 2005.0233.0365
- accession number
- 2005.0233
- catalog number
- 2005.0233.0365
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark to a house on 327 Vine Street around 1811. The Philadelphia Contributionship has records of two policies for clients who lived on Vine Street, Sophia Ludiwck (No. 3075) issued February 9, 1811 and Robert Hancock (No. 4209) issued October 7, 1823. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1817
- ca 1811
- maker
- unknown
- ID Number
- 2005.0233.0366
- accession number
- 2005.0233
- catalog number
- 2005.0233.0366
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1817. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1817
- maker
- unknown
- ID Number
- 2005.0233.0367
- accession number
- 2005.0233
- catalog number
- 2005.0233.0367
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1817. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1817
- maker
- unknown
- ID Number
- 2005.0233.0368
- accession number
- 2005.0233
- catalog number
- 2005.0233.0368
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1829. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The hands and board on this fire mark have been painted black. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1829
- maker
- unknown
- ID Number
- 2005.0233.0369
- accession number
- 2005.0233
- catalog number
- 2005.0233.0369
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. A note on the back of the mark claims that it was taken from Orianna Street in Philadelphia, Pennsylvania. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- ca 1819
- maker
- unknown
- ID Number
- 2005.0233.0371
- accession number
- 2005.0233
- catalog number
- 2005.0233.0371
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1819
- maker
- unknown
- ID Number
- 2005.0233.0372
- accession number
- 2005.0233
- catalog number
- 2005.0233.0372
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1819
- maker
- unknown
- ID Number
- 2005.0233.0373
- accession number
- 2005.0233
- catalog number
- 2005.0233.0373
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1819
- maker
- unknown
- ID Number
- 2005.0233.0374
- accession number
- 2005.0233
- catalog number
- 2005.0233.0374
- Data Source
- National Museum of American History, Kenneth E. Behring Center