Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Date: 1990s

Button, Mannequin is Coming!

This square button has black text on a teal background that reads: Mannequin is Coming! It has an illustration of a face. A mark in black ink on the reverse reads: CDX '90.Currently not on view
Description
This square button has black text on a teal background that reads: Mannequin is Coming! It has an illustration of a face. A mark in black ink on the reverse reads: CDX '90.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.402
catalog number
2009.3071.402
nonaccession number
2009.3071

Button, DESQview / X. Raising DOS to the Power of X

This blimp shaped button has orange text on blue blimp that reads: DESQview / X. Raising DOS to the Power of X. A mark in black ink on the reverse reads: Fed Meiro '92 8/5/92.Currently not on view
Description
This blimp shaped button has orange text on blue blimp that reads: DESQview / X. Raising DOS to the Power of X. A mark in black ink on the reverse reads: Fed Meiro '92 8/5/92.
Location
Currently not on view
date made
c 1992
ID Number
2009.3071.488
catalog number
2009.3071.488
nonaccession number
2009.3071

On Location Lapel Pin

This L-shaped lapel pin has a butterfly clutch clasp and a black background. Text reading "ON LOCATION" follows the L-shape. "ON" is in purple; "LOCATION" is in red. The reverse is black plastic and reads "MWB 8/90" in black permanent ink.
Description
This L-shaped lapel pin has a butterfly clutch clasp and a black background. Text reading "ON LOCATION" follows the L-shape. "ON" is in purple; "LOCATION" is in red. The reverse is black plastic and reads "MWB 8/90" in black permanent ink. The clasp is of gold-colored metal.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.724
catalog number
2009.3071.724
nonaccession number
2009.3071

Mips Keychain

This keychain consists of a silver-colored metal ring and chain. Attached to the chain are two identical spherical terrestrial globes, with each continent colored in a different color.
Description
This keychain consists of a silver-colored metal ring and chain. Attached to the chain are two identical spherical terrestrial globes, with each continent colored in a different color. These are also attached to a white plastic oval tag with black text that reads "THE BEST OF BOTH WORLDS." The word "mips" is in the center next to a black and white logo. The back of the plastic bag reads "CDX 4/92" in black permanent ink.
Location
Currently not on view
date made
c 1992
ID Number
2009.3071.812
catalog number
2009.3071.812
nonaccession number
2009.3071

Advertising Button

This square button has white text on a black background that reads: DON'T LOSE CONTROL 1-800-LAN-USER. It also has a red and white logo for NMI. A mark in black ink on the reverse reads: NW 2/90.Currently not on view
Description
This square button has white text on a black background that reads: DON'T LOSE CONTROL 1-800-LAN-USER. It also has a red and white logo for NMI. A mark in black ink on the reverse reads: NW 2/90.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.050
catalog number
2009.3071.050
nonaccession number
2009.3071

Advertising Button, PC Computing

This square button has black text on a red background that reads: Winner. Intel SatisFAXtion Modem/400. Intel Corp. It includes the PC Computing logo and the words MVP 1992. In black and gold is a cartoon of an 'Oscar' statue.
Description
This square button has black text on a red background that reads: Winner. Intel SatisFAXtion Modem/400. Intel Corp. It includes the PC Computing logo and the words MVP 1992. In black and gold is a cartoon of an 'Oscar' statue. A mark on the reverse reads: Comdex 11/92.
Location
Currently not on view
date made
1992
ID Number
2009.3071.069
catalog number
2009.3071.069
nonaccession number
2009.3071

Progress Button, #1 in the Last Three Datapro User Surveys

This circular button has red and black text on a white background that reads: Progress. #1 in the Last Three Datapro User Surveys. Fourth Generation Language and Relational Database A mark in black ink on the reverse reads: CDX '90.Currently not on view
Description
This circular button has red and black text on a white background that reads: Progress. #1 in the Last Three Datapro User Surveys. Fourth Generation Language and Relational Database A mark in black ink on the reverse reads: CDX '90.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.502
catalog number
2009.3071.502
nonaccession number
2009.3071

Advertising Button, Corporate Computing

This circular button is the ninth of ten in a series of Corporate Computing campaign buttons from 1992. Red and Blue text on half-white, half-blue background reads: Covers All the Platforms. The button also has Corporate Computing Logo and four white stars on blue background.
Description
This circular button is the ninth of ten in a series of Corporate Computing campaign buttons from 1992. Red and Blue text on half-white, half-blue background reads: Covers All the Platforms. The button also has Corporate Computing Logo and four white stars on blue background. A mark in black ink on the reverse side of the button reads: PC Expo 6/92 NY 10/10.
Location
Currently not on view
date made
c 1992
maker
unknown
ID Number
2009.3071.031
catalog number
2009.3071.031
nonaccession number
2009.3071

Advertising Button, Lotus, MarketPlace

This circular button has black text on a bright orange background that reads: Lotus MarketPlace. A mark in black ink on the reverse reads: PC Expo '90.Currently not on view
Description
This circular button has black text on a bright orange background that reads: Lotus MarketPlace. A mark in black ink on the reverse reads: PC Expo '90.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.123
catalog number
2009.3071.123
nonaccession number
2009.3071

Button, I Tried J-Mouse

This circular button has black text on a blue background that reads: I Tried J Mouse. It has a grey image of a J computer key with a computer mouse symbol.Currently not on view
Description
This circular button has black text on a blue background that reads: I Tried J Mouse. It has a grey image of a J computer key with a computer mouse symbol.
Location
Currently not on view
date made
c 1990s
ID Number
2009.3071.379
catalog number
2009.3071.379
nonaccession number
2009.3071

Hewlett Packard Button

This triangular button has a black, blue, red, and yellow design with white and black text that reads: HP Me Novell. The Power of Three. At the bottom in white is the Hewlett Packard logo. A mark in black ink on the reverse reads: CDX 4/92.Currently not on view
Description
This triangular button has a black, blue, red, and yellow design with white and black text that reads: HP Me Novell. The Power of Three. At the bottom in white is the Hewlett Packard logo. A mark in black ink on the reverse reads: CDX 4/92.
Location
Currently not on view
date made
c 1992
maker
Hewlett-Packard Company
ID Number
2009.3071.511
catalog number
2009.3071.511
nonaccession number
2009.3071

Button, Soaring to New Heights in Software

This circular button has black text on a blue background that reads: Soaring to New Heights in Software. It has an image of an eagle carrying the letters BSI. A mark in black ink on the reverse reads: Lou Office equip. Expo '84.Currently not on view
Description
This circular button has black text on a blue background that reads: Soaring to New Heights in Software. It has an image of an eagle carrying the letters BSI. A mark in black ink on the reverse reads: Lou Office equip. Expo '84.
Location
Currently not on view
date made
c 1991
c 1984
ID Number
2009.3071.450
catalog number
2009.3071.450
nonaccession number
2009.3071

Micropolis Lapel Pin

This square lapel pin has a butterfly clasp. Silver in color; the front has black rectangle with silver text reading: MICROPOLIS. The second "O" is an Omega. The image below, in black and silver, is of a computer disk and other electronic components.
Description
This square lapel pin has a butterfly clasp. Silver in color; the front has black rectangle with silver text reading: MICROPOLIS. The second "O" is an Omega. The image below, in black and silver, is of a computer disk and other electronic components. The reverse reads "CDX 11/93" in black permanent ink.
Location
Currently not on view
date made
c 1993
ID Number
2009.3071.663
catalog number
2009.3071.663
nonaccession number
2009.3071

Button, Advertising, Compaq Computer Corporation

This rectangular button has a red background with white text that reads: "COMPAQ The Windows NT Internet Server of Choice". A mark in black ink on the reverse reads: "Internet Expo Hynes Aud. 9/96?"Currently not on view
Description
This rectangular button has a red background with white text that reads: "COMPAQ The Windows NT Internet Server of Choice". A mark in black ink on the reverse reads: "Internet Expo Hynes Aud. 9/96?"
Location
Currently not on view
date made
c 1996
ID Number
2009.3071.602
catalog number
2009.3071.602
nonaccession number
2009.3071

Advertising Button, IBM, C Set/2

This rectangular button has a white background. Text in black reads: IBM C Set/2 It'll Change Your Perspective on Application Development. The button also has an image of a rainbow and clouds and grass. Text written in black ink on the reverse side of the button reads: 92.
Description
This rectangular button has a white background. Text in black reads: IBM C Set/2 It'll Change Your Perspective on Application Development. The button also has an image of a rainbow and clouds and grass. Text written in black ink on the reverse side of the button reads: 92. Another mark reads: Printed in Canada.
Location
Currently not on view
date made
c 1992
maker
IBM
ID Number
2009.3071.018
catalog number
2009.3071.018
nonaccession number
2009.3071

Dodge sponsor pin created for the 1992 Barcelona Summer Olympic Games

Dodge sponsor pin created for the 1992 Barcelona Summer Olympic Games. Olympic pin collecting began as early as 1900 and gained momentum at the 1936 Games.
Description (Brief)
Dodge sponsor pin created for the 1992 Barcelona Summer Olympic Games. Olympic pin collecting began as early as 1900 and gained momentum at the 1936 Games. Through the 1960s pin trading was on the upswing but really took off at the 1984 Los Angeles Summer Games with sponsor's becoming more prevalent. Coca-Cola set up a pin trading area at the Calgary Games which gave a boost to the hobby which is still a big part of the Olympic experience.
The 1992 Summer Olympics, also known as the Games of the XXV Olympiad were held in Barcelona, Spain with 169 countries, 6,652 men and 2,704 women athletes participating. No countries boycotted these Games, a first since the 1972 Summer games in Munich. These Games saw the debut of the gold medal winning ‘Dream Team’ in American basketball featuring NBA stars Michel Jordan, Magic Johnson, Larry Bird, Charles Barkley, and others. American Evelyn Ashford became one of only four women athletes to win four gold medals after winning the gold in the 4x100-metre relay. Jennifer Capriati won gold in the women’s singles tennis match at 16. The Unified team, consisting of 12 of the former Soviet republics, won the medal count at 112 beating the US by four medals.
Location
Currently not on view
date made
1992
ID Number
2008.3038.29
nonaccession number
2008.3038
catalog number
2008.3038.29

Button, Advertising

This square button has a background that is an image of a computer monitor with a blue screen.
Description
This square button has a background that is an image of a computer monitor with a blue screen. In white text on the screen it reads: "SNEAKERS We'd tell you about it, but then we'd have to kill you." A mark in black ink on the reverse reads: "PC EXPO NY 6/92."
Sneakernet is computer jargon for the method of moving electronic data by personally carrying it from one place to another on removable media such as floppy disk, compact disk, flash drive, etc. The term was coined in the early days of computing before networks were common.
References:
[Last accessed 2019-07-18]
https://www.pcmag.com/encyclopedia/term/51585/sneakernet
https://whatis.techtarget.com/definition/sneakernet
Location
Currently not on view
date made
c 1992
ID Number
2009.3071.624
catalog number
2009.3071.624
nonaccession number
2009.3071

Citizen Button, Add ons Add up!

This oval button has white text on a rainbow background that reads: Addonsaddup! Above the text in black is the Citizen logo. A mark in red ink on the reverse reads: Spring Comdex '91.Currently not on view
Description
This oval button has white text on a rainbow background that reads: Addonsaddup! Above the text in black is the Citizen logo. A mark in red ink on the reverse reads: Spring Comdex '91.
Location
Currently not on view
date made
c 1991
ID Number
2009.3071.319
catalog number
2009.3071.319
nonaccession number
2009.3071

Altima NSX Button

This circular button has blue text on a white background that reads: Altima NSX 386SX POWER. It has an image of a black laptop. A mark in black ink on the reverse reads:CDX 90.Currently not on view
Description
This circular button has blue text on a white background that reads: Altima NSX 386SX POWER. It has an image of a black laptop. A mark in black ink on the reverse reads:CDX 90.
Location
Currently not on view
date made
c 1990
ID Number
2009.3071.230
catalog number
2009.3071.230
nonaccession number
2009.3071

Kodak sponsor pin created for the 1990 Winter Olympic Festival in Minneapolis

Kodak sponsor pin created for the 1990 Winter Olympic Festival in Minneapolis. Olympic pin collecting began as early as 1900 and gained momentum at the 1936 Games.
Description (Brief)
Kodak sponsor pin created for the 1990 Winter Olympic Festival in Minneapolis. Olympic pin collecting began as early as 1900 and gained momentum at the 1936 Games. Through the 1960s pin trading was on the upswing but really took off at the 1984 Los Angeles Summer Games with sponsor's becoming more prevalent. Coca-Cola set up a pin trading area at the Calgary Games which gave a boost to the hobby which is still a big part of the Olympic experience.
Location
Currently not on view
date made
1990
ID Number
2008.3038.26
nonaccession number
2008.3038
catalog number
2008.3038.26

Advertising Button, Apple, Macintosh

This rectangular button has black and white text on a red background that reads: I Prefer MacUser. It has a white outline of a hand giving a thumbs-up sign. A mark in black ink on the reverse reads:Comdex Spring 5/93.Currently not on view
Description
This rectangular button has black and white text on a red background that reads: I Prefer MacUser. It has a white outline of a hand giving a thumbs-up sign. A mark in black ink on the reverse reads:Comdex Spring 5/93.
Location
Currently not on view
date made
c 1993
maker
Apple Computer, Inc.
ID Number
2009.3071.150
catalog number
2009.3071.150
nonaccession number
2009.3071

Digital OEM Storage, We Go to Extremes for You!

This circular button has black text on a white background that reads: We Go to Extremes for You! It has a blue quadrilateral in background and a black, white, and red Digital OEM Storage logo.Currently not on view
Description
This circular button has black text on a white background that reads: We Go to Extremes for You! It has a blue quadrilateral in background and a black, white, and red Digital OEM Storage logo.
Location
Currently not on view
date made
c 1990s
ID Number
2009.3071.234
catalog number
2009.3071.234
nonaccession number
2009.3071

Advertising Button, Stacker

This circular button has a white rim outside a ring of black triangles. A blue ring and a yellow circle are inside these. Black and red text reads: Stacker for OS/2 & DOS.Currently not on view
Description
This circular button has a white rim outside a ring of black triangles. A blue ring and a yellow circle are inside these. Black and red text reads: Stacker for OS/2 & DOS.
Location
Currently not on view
date made
c 1990
maker
IBM
ID Number
2009.3071.015
catalog number
2009.3071.015
nonaccession number
2009.3071

Lotus Button, LotusUserGroup.org

This circular button has black text on a yellow background. The text reads "! NOTES NUT !" and "LotusUserGroup.org."Currently not on view
Description
This circular button has black text on a yellow background. The text reads "! NOTES NUT !" and "LotusUserGroup.org."
Location
Currently not on view
date made
ca 1990s
ID Number
2009.3071.836
nonaccession number
2009.3071
catalog number
2009.3071.836

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