Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 403 items.
Page 1 of 41
- No Image Available
Tom Black/Smithsonian Magazine Oral History Interview, 1993
- Notes
- Tom Black was Smithsonian magazine's first director of advertising. His career in advertising also includes work for ABC Television, The March of Time Newsreels, Life Magazine and Time Magazine
- Summary
- Oral history interview, transcripts, and background material documenting Tom Black's career as director of advertising for Smithsonian Magazine from its founding in 1969 until his retirement in 1994
- Cite as
- Tom Black/Smithsonian Magazine Oral History Collection, Archives Center, National Museum of American History
- Date
- 1993
- 1960-2000
- 1990-2000
- 1980-2000
- interviewee
- Black, Tom 1924-
- interviewer
- Wiener, Tom
- Data Source
- Archives Center - NMAH
Seven Sutherland Sisters' Hair Grower [black and white advertisement]
- Notes
- In Hair, Box 2
- Summary
- Photographer unidentified
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1880
- 1900
- [ca. 1880-1900]
- 1880-1990
- Local number
- 0300600352.tif (AC Scan)
- Data Source
- Archives Center - NMAH
- No Image Available
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, ca. 1897-1979
- Summary
- Approx. 2000 magazine tear sheets of advertisements containing celebrity endorsements. The five categories of celebrities are: (1) performing arts; (2) politics and business; (3) sports; (4) society / fashion / royalty; and (5) writers / musicians / artists / singers
- Cite as
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History
- Date
- 1897
- 1979
- ca 1897-1979
- 20th century
- collector
- Baden, Gary
- Baden, Sandra
- Local number
- 1997.3144 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
pride (prid), n. [definition]. [color advertisement; tear sheet]
- Summary
- Profile of snow covered soldier at left shoulder arms
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1980
- 1990
- Circa 1985
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000070 (AC Scan)
- Data Source
- Archives Center - NMAH
Just two years in the Army can help pay for college. [black & white advertisement; tear sheet]
- Summary
- Part of the "Army. Be all you can be." campaign
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1981
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000242 (AC Scan)
- Data Source
- Archives Center - NMAH
Army. Be all you can be. [black & white advertisement; tear sheet]
- Summary
- Part of the "Army. Be all you can be." campaign
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1981
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000243 (AC Scan)
- Data Source
- Archives Center - NMAH
- No Image Available
Stall and Dean Company Records, 1898-1998
- Notes
- Sporting goods manufacturer. Started in 1898 in Brockton, Massachusetts by Walter Thomas Stall and Charles Dean, this company is one of the oldest sporting goods manufacturers in America
- Summary
- Series 1, Stall and Dean's product catalogs, 1904-1973; Series 2, Stall and Dean's price lists, 1919-1966, and order blanks, 1998; Series 3, Promotional brochures, 1913 and 1926; Series 4, Catalogs of Stall and Dean's competitors, 1898-1966; Series 5, Non-sports catalogs, manuals and other printed materials, 1934-1962; and Series 6, Illustrations and graphic materials, undated
- Cite as
- Stall and Dean Co. Records, 1898-1998, Archives Center, National Museum of American History. Gift of Stall and Dean Co
- Date
- 1898
- 1898-1973
- 1898-1998
- donor
- Stall and Dean Co
- Jackson, Harry
- Local number
- 1998.3088 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
Country Music, [color advertisement; tear sheet]
- Summary
- Army band playing and marching toward the camera taking the photograph. Photographer unknown
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1980
- 1990
- Circa 1980
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000044 (AC Scan)
- Data Source
- Archives Center - NMAH
You might be perfect for a job you never heard of [color advertisement; tear sheet]
- Summary
- Part of the "Army. Be all you can be." campaign. Image of woman in a flight helmet
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1980
- 1990
- Circa 1981
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000244 (AC Scan)
- Data Source
- Archives Center - NMAH
You might be perfect for a job you never heard of [color advertisement; tear sheet]
- Summary
- Part of the "Army. Be all you can be." campaign. Image of woman in a flight helmet
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1980
- 1990
- Circa 1981
- 1980-1990
- advertiser
- United States Army
- Local number
- AC0059-0000245 (AC Scan)
- Data Source
- Archives Center - NMAH
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