Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Place: Philadelphia

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policies 334 and 335 to Jacob Cooper for four properties, at numbers 118, 120, 122 and 124 on Cuthbert Street in Philadelphia, Pennsylvania in 1755. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist painted red, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1755
maker
unknown
ID Number
2005.0233.0344
accession number
2005.0233
catalog number
2005.0233.0344

Speech of Robert Emmet, Esq.

Colored lithographic print commemorating the death of Robert Emmet, for leading an 1803 uprising in Dublin. The Goddess of Liberty stands on a tomb holding the hearts of murdered patriots in her hand.
Description (Brief)
Colored lithographic print commemorating the death of Robert Emmet, for leading an 1803 uprising in Dublin. The Goddess of Liberty stands on a tomb holding the hearts of murdered patriots in her hand. To the right is the Figure of Death attacking Lord Norbury, the judge who sentenced Emmet for High Treason. The Scales of Justice lie broken by his side. To the left of the tomb is a representation of the Maid of Erin weeping over murdered Innocence (two children). Beneath the image is the text of Robert Emmet's speech delivered at trial.
Location
Currently not on view
date made
n.d.
depicted
Emmet, Robert
publisher; distributor
Smith, William
depicted
Norbury, Lord
maker
Schnabel & Finkeldey
ID Number
DL.60.2412
catalog number
60.2412
accession number
228146

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this fire mark in 1786. This Mutual fire mark consists of a leaden image of a tree nailed to a shield-shaped pine board. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to Mutual’s founding.
Location
Currently not on view
date made
1786
maker
unknown
ID Number
2005.0233.0416
accession number
2005.0233
catalog number
2005.0233.0416

Trading Card, Gum Inc. Superman No. 35

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.080
catalog number
1987.0213.080
accession number
1987.0213

Trading Card, Gum Inc. Superman No. 68

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.113
accession number
1987.0213
catalog number
1987.0213.113

Celluloid Novelty

Pocket card with ruler and calendar for 1935. The front of the card has an image of the Insurance Company of North America's "new building." Back reads: "Oldest American Fire and Marine Insurance Co.
Description (Brief)
Pocket card with ruler and calendar for 1935. The front of the card has an image of the Insurance Company of North America's "new building." Back reads: "Oldest American Fire and Marine Insurance Co. Founded 1792 A Philadelphia Institution"
Description
One side of this celluloid card has a calendar for 1935, and ad for the “Oldest American Fire and Marine Insurance Co.” The other has an image of the “NEW BUILDING OF [the] INSURANCE COMPANY of North America / Philadelphia.”
Location
Currently not on view
date made
1935
advertiser
Insurance Company of North America
maker
Bastian Bros Company
ID Number
2006.0098.0572
accession number
2006.0098
catalog number
2006.0098.0572

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 2454 to Anna Speakman of Arch Street, in Philadelphia, Pennsylvania around 1791. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1791
maker
unknown
ID Number
2005.0233.0353
accession number
2005.0233
catalog number
2005.0233.0353

Trading Card, Gum Inc. Superman No. 32

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.077
accession number
1987.0213
catalog number
1987.0213.077

Trading Card, Gum Inc. Superman No. 23

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.068
accession number
1987.0213
catalog number
1987.0213.068

Trading Card, Gum Inc. Superman No. 70

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.115
accession number
1987.0213
catalog number
1987.0213.115

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this squatty cast iron flat back fire mark around 1829. This Mutual fire mark is made of cast iron, featuring a raised image of a tree with painted green leaves in the center of an oblong oval. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
ca 1829
maker
unknown
ID Number
2005.0233.0434
accession number
2005.0233
catalog number
2005.0233.0434

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark in 1878. The oval cast iron mark features a central image of a steam-powered fire engine in relief, with an raised header text that reads “UNITED FIREMEN’S INS. CO.” It appears as if the engine and text were originally painted gold, which has subsequently worn off. A policy number can be seen at the bottom of the mark, but it is illegible. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
1878
maker
unknown
ID Number
2005.0233.0454
accession number
2005.0233
catalog number
2005.0233.0454

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1877. The oval cast iron mark features a central image of a steam-powered fire engine in relief, with a raised header text that reads “UNITED FIREMEN’S INS. CO.” This fire mark is painted brown. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1877
maker
unknown
ID Number
2005.0233.0451
accession number
2005.0233
catalog number
2005.0233.0451

Lumbermen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lumbermen’s Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark in 1873. The fire mark consists of an overlapping monogram of the company’s initials, “LI Co” embossed upon an iron square. The mark is framed with four logs that overlap at the corners. The Lumbermen’s was the last newly organized insurance company in Philadelphia to issue a cast iron fire mark.
Location
Currently not on view
date made
1873
maker
unknown
ID Number
2005.0233.0436
accession number
2005.0233
catalog number
2005.0233.0436

Trading Card, Gum Inc. Superman No. 17

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.062
accession number
1987.0213
catalog number
1987.0213.062

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark during the 1860s. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1860-1869
maker
unknown
ID Number
2005.0233.0399
accession number
2005.0233
catalog number
2005.0233.0399

Trading Card, Gum Inc. Superman No. 62

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.107
accession number
1987.0213
catalog number
1987.0213.107

Trading Card, Gum Inc. Superman No. 66

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.111
accession number
1987.0213
catalog number
1987.0213.111

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark in 1878. The oval cast iron mark features a central image of a steam-powered fire engine in relief, with a raised header text that reads “UNITED FIREMEN’S INS. CO.” It appears as if the engine and text were originally painted gold, which has subsequently worn off. The policy number “10659” is painted in gold at the bottom of the mark. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
1878
maker
unknown
ID Number
2005.0233.0453
accession number
2005.0233
catalog number
2005.0233.0453

Come and Join Us Brothers.

Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army.
Description
Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army. Their successes in battle dispelled existing arguments that black men could not be trusted to bear arms. Despite this, they were only paid half as much a white soldiers, were often assigned menial tasks, and provided inferior clothing and medical care. The U.S.C.T. suffered an extremely high casualty rate, and 40,000 perished by the war’s end.
This print, published by the Supervisory Committee for Recruiting Colored Regiments, served as a recruitment poster for the U.S.C.T. In the illustration, 18 African American soldiers look out at potential black volunteers, calling upon them to join the fight in liberating those who remained enslaved. A black drummer boy plays in the lower right. The soldiers’ white commanding officer stands on the left, since black men could not become commissioned officers until the final months of the war. The men are stationed near Philadelphia at Camp Penn, the largest camp that exclusively trained U.S. Colored Troops. This image was based on a photograph taken in Philadelphia, in February 1864, of either Company C or G of the U.S.C.T.’s 25th Regiment.
Peter S. Duval, a French-born lithographer, was hired by Cephas G. Childs in 1831 to work for the firm of Childs & Inman in Philadelphia. Duval formed a partnership with George Lehman, and Lehman & Duval took over the business of Childs & Inman in 1835. From 1839 to 1843, Duval was part of the lithography and publishing house, Huddy & Duval. He established his own lithography firm in 1843, and was joined by his son, Stephen Orr Duval, in 1858.
Location
Currently not on view
Date made
1863 -1865
maker
P.S. Duval & Son Lith.
ID Number
DL.60.3320
catalog number
60.3320

Trading Card, Gum Inc. Superman No. 44

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.089
accession number
1987.0213
catalog number
1987.0213.089

Trading Card, Gum Inc. Superman No. 56

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.101
accession number
1987.0213
catalog number
1987.0213.101

Leaflet for Agate Iron Ware

Currently not on view
Location
Currently not on view
date made
1876
fair dates
1876
ID Number
DL.309976.0027
catalog number
309976.0027
accession number
309976

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1817. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1817
maker
unknown
ID Number
2005.0233.0368
accession number
2005.0233
catalog number
2005.0233.0368

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