Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 235 items.
Page 1 of 24
Insurance Company of North America
- Description (Brief)
- Pocket card with ruler and calendar for 1935. The front of the card has an image of the Insurance Company of North America's "new building." Back reads: "Oldest American Fire and Marine Insurance Co. Founded 1792 A Philadelphia Institution"
- Location
- Currently not on view
- date made
- 1935
- advertiser
- Insurance Company of North America
- maker
- Bastian Bros Company
- ID Number
- 2006.0098.0572
- accession number
- 2006.0098
- catalog number
- 2006.0098.0572
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Hope Mutual Fire Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Hope Mutual Fire Insurance Company of St. Louis was active from 1857 until 1901, when it was purchased by the National Fire Insurance Company of Hartford, Connecticut. The shield-shaped fire mark is made of zinc, with an anchor in its center. The mark has a raised rim and raised lettering that reads “HOPE/MUTUAL.”
- Location
- Currently not on view
- date made
- 1857
- maker
- unknown
- ID Number
- 2005.0233.0040
- accession number
- 2005.0233
- catalog number
- 2005.0233.0040
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policies 334 and 335 to Jacob Cooper for four properties, at numbers 118, 120, 122 and 124 on Cuthbert Street in Philadelphia, Pennsylvania in 1755. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist painted red, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1755
- maker
- unknown
- ID Number
- 2005.0233.0344
- accession number
- 2005.0233
- catalog number
- 2005.0233.0344
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 413 to William Bromwich of 102 Arch Street, Philadelphia, Pennsylvania in 1758. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1758
- maker
- unknown
- ID Number
- 2005.0233.0345
- accession number
- 2005.0233
- catalog number
- 2005.0233.0345
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1029 to Martin Flick of 24 Queen Street, Philadelphia, Pennsylvania in 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1765
- maker
- unknown
- ID Number
- 2005.0233.0346
- accession number
- 2005.0233
- catalog number
- 2005.0233.0346
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark in Philadelphia, Pennsylvania around 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- ca 1765
- maker
- unknown
- ID Number
- 2005.0233.0347
- accession number
- 2005.0233
- catalog number
- 2005.0233.0347
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1904 to Robert Fulton of 121 South Second Street, Philadelphia, Pennsylvania around 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1765
- maker
- unknown
- ID Number
- 2005.0233.0348
- accession number
- 2005.0233
- catalog number
- 2005.0233.0348
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark in Philadelphia, Pennsylvania around 1760. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752 as the first fire insurance company in America, and included Benjamin Franklin as one of its founding members. The Contributionship was a mutual assurance company, represented by its “Hand in Hand” fire mark.
- Location
- Currently not on view
- date made
- 1760
- maker
- unknown
- ID Number
- 2005.0233.0349
- accession number
- 2005.0233
- catalog number
- 2005.0233.0349
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark to a customer in Philadelphia, Pennsylvania around 1760. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1760
- maker
- unknown
- ID Number
- 2005.0233.0350
- accession number
- 2005.0233
- catalog number
- 2005.0233.0350
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1760. The faded number at the bottom of the shield is possibly 1316. Policy 1316 was issued on August 7, 1769 to John Bissell, who owned a house situated on the east side of 3rd Street in Philadelphia. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- ca 1760
- maker
- unknown
- ID Number
- 2005.0233.0351
- accession number
- 2005.0233
- catalog number
- 2005.0233.0351
- Data Source
- National Museum of American History, Kenneth E. Behring Center
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