Advertising

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

This colored broadside advertises “The Great Moving Mirror of Slavery,” a travelling panoramic painting exhibited in New England in 1858. According to the inscription, it was on display in the Methodist Church.
Description
This colored broadside advertises “The Great Moving Mirror of Slavery,” a travelling panoramic painting exhibited in New England in 1858. According to the inscription, it was on display in the Methodist Church. Purported to reveal “Slavery As It Is,” this poster contains two preview illustrations. One shows a young girl lying in a canopied bed attended by a doctor, as her mother and a black man sit nearby. The other image depicts a white man riding a bucking horse as three black men and a black woman watch. Headings on the poster advertise, “Scenes in Africa,” an “Auction Sale of Slaves,” and “Life-Like Scenes!” The exhibit also promises a personal appearance by Anthony Burns.
Burns (1834-1862) was born a slave in Stafford County, Virginia in 1834, became a Baptist preacher,and escaped to Boston in 1853/1854. The next year, he was captured and put on public trial, inspiring protest by thousands of abolitionists. Several people were arrested and wounded, while they attempted to free Burns and a U.S. Marshall was fatally stabbed. Under the terms of the Fugitive Slave Act, Burns was returned to his "owner" in Virginia. In 1855, Leonard Grimes, a free black Baptist minister bought Burns’ freedom. Burns then travelled north and studied theology at Oberlin College in Ohio and emigrated to Canada and worked as a non-ordained minister . In 1858, he toured with “The Great Moving Mirror,” using the opportunity to sell copies of narrative of his life to sympathetic anti-slavery Northerners. He died in 1862 of tuberculosis at the age of 28, having never regained his health after enduring several months in a Richmond slave jail.
The print was created by the firm of J.H. & F.F. Farwell & Gordon Forrest. The three men founded a Boston lithographic firm active around the middle of the 19th century. Gordon Forrest enlisted in Company G of the First Massachusetts Infantry during the Civil War. He was killed on July 18, 1861, during a skirmish at Blackburn’s Ford, Virginia, one of the first engagements of the conflict. Little is known about J.H. and F.F. Farwell. The printers were also known as Farwells & Forest.
Location
Currently not on view
Date made
1858
referenced
Burns, Anthony
maker
Farwells & Forrest
ID Number
DL.60.3001
catalog number
60.3001
accession number
228146
Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army.
Description
Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army. Their successes in battle dispelled existing arguments that black men could not be trusted to bear arms. Despite this, they were only paid half as much a white soldiers, were often assigned menial tasks, and provided inferior clothing and medical care. The U.S.C.T. suffered an extremely high casualty rate, and 40,000 perished by the war’s end.
This print, published by the Supervisory Committee for Recruiting Colored Regiments, served as a recruitment poster for the U.S.C.T. In the illustration, 18 African American soldiers look out at potential black volunteers, calling upon them to join the fight in liberating those who remained enslaved. A black drummer boy plays in the lower right. The soldiers’ white commanding officer stands on the left, since black men could not become commissioned officers until the final months of the war. The men are stationed near Philadelphia at Camp Penn, the largest camp that exclusively trained U.S. Colored Troops. This image was based on a photograph taken in Philadelphia, in February 1864, of either Company C or G of the U.S.C.T.’s 25th Regiment.
Peter S. Duval, a French-born lithographer, was hired by Cephas G. Childs in 1831 to work for the firm of Childs & Inman in Philadelphia. Duval formed a partnership with George Lehman, and Lehman & Duval took over the business of Childs & Inman in 1835. From 1839 to 1843, Duval was part of the lithography and publishing house, Huddy & Duval. He established his own lithography firm in 1843, and was joined by his son, Stephen Orr Duval, in 1858.
Location
Currently not on view
Date made
1863 -1865
maker
P.S. Duval & Son Lith.
ID Number
DL.60.3320
catalog number
60.3320
Currently not on view
Location
Currently not on view
Date made
1986 - 1991
distributor
Priority Records
user
California Raisins Advisory Board
maker
Priority Records
ID Number
1991.3182.34
catalog number
1991.3182.34
nonaccession number
1991.3182
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups.
Description
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups. The California Raisins are often accompanied by a soundtrack of “I Heard It Through the Grapevine,” originally popularized by singer Marvin Gaye. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 “Meet the Raisins” mockumentary. These figures were used in the Claymation advertisements from 1986 through 1991.
Location
Currently not on view
date made
1986 - 1991
user
California Raisins Advisory Board
producer
Will Vinton Productions
maker
Will Vinton Productions
ID Number
1991.3182.02
catalog number
1991.3182.02
nonaccession number
1991.3182
Currently not on view
Location
Currently not on view
Date made
1986 - 1991
user
California Raisins Advisory Board
maker
Will Vinton Productions
ID Number
1991.3182.35
catalog number
1991.3182.35
nonaccession number
1991.3182
Sixteen original pencil sketches used in the California Raisins advertising campaign, circa 1986 to 1991.
Description (Brief)
Sixteen original pencil sketches used in the California Raisins advertising campaign, circa 1986 to 1991. Four drawings feature the California Raisins characters, eleven are the storyboard for “The Robot” television commercial, and one is a large sheet with multiple sketches of the California Raisins characters with corrections in red ink. The clay-animated California Raisin television commercial series, produced by Will Vinton Productions for the Raisin Growers Association, was a spoof on rhythm and blues groups of the 1960s and 1970s with their highly choreographed stage acts. Marvin Gaye’s hit song, “Heard it Through the Grapevine,” was the theme song for the campaign.
Location
Currently not on view
Date made
1986 - 1991
user
California Raisins Advisory Board
maker
Will Vinton Productions
ID Number
1991.3182.20
catalog number
1991.3182.20
nonaccession number
1991.3182
Currently not on view
Location
Currently not on view
date made
1965-02-22
graphic artist
News Syndicate Co., Inc.
ID Number
2012.3028.01
accession number
2012.3028
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups.
Description
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups. The California Raisins are often accompanied by a soundtrack of “I Heard It Through the Grapevine,” originally popularized by singer Marvin Gaye. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 “Meet the Raisins” mockumentary. These figures were used in the Claymation advertisements from 1986 through 1991.
Location
Currently not on view
date made
1986 - 1991
user
California Raisins Advisory Board
producer
Will Vinton Productions
maker
Will Vinton Productions
ID Number
1991.3182.03
catalog number
1991.3182.03
nonaccession number
1991.3182
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups.
Description
The California Raisins are sculpted clay figures used as advertising and merchandising characters by the California Raisin Advisory Board. The figures were first developed by Will Vinton Productions in 1986 based on caricatures of African American rhythm-and-blues groups. The California Raisins are often accompanied by a soundtrack of “I Heard It Through the Grapevine,” originally popularized by singer Marvin Gaye. The Raisins released numerous studio albums in the 1980s, starred in a cartoon series, and were nominated for an Emmy for their 1988 “Meet the Raisins” mockumentary. These figures were used in the Claymation advertisements from 1986 through 1991.
date made
1986 - 1991
user
California Raisins Advisory Board
producer
Will Vinton Productions
maker
Will Vinton Productions
ID Number
1991.3182.04
catalog number
1991.3182.04
nonaccession number
1991.3182
In 1975, on Sunset Boulevard in Hollywood, California, Wally Amos opened his first chocolate chip cookie bakery. For years, this agent for performers such as Marvin Gaye, Bobby Goldsboro, and Dionne Warwicke had loved making cookies, using his Aunt Della's recipe.
Description
In 1975, on Sunset Boulevard in Hollywood, California, Wally Amos opened his first chocolate chip cookie bakery. For years, this agent for performers such as Marvin Gaye, Bobby Goldsboro, and Dionne Warwicke had loved making cookies, using his Aunt Della's recipe. The little cookies with pecans and lots of chocolate bits were favorites among Amos's Hollywood clients and friends in the entertainment industry. They convinced him to open his own cookie business, giving birth to Famous Amos Cookies.
Within a few years over two dozen Famous Amos cookie outlets had opened across the country. Retail cookie tins featured Wally Amos wearing a trademark straw hat and cotton shirt, clothing that he donated to the Smithsonian in 1980. The hat and shirt had become symbols of grass roots entrepreneurship and a mainstream African-American business.
By the mid–1980s, Famous Amos Cookies had outgrown their founder. The business went through a series of new owners before its purchase by Keebler in 1998. Years earlier Wally Amos had turned to another interest, making personal appearances as a motivational speaker and writer, using the skills he had learned in the entertainment and baking industries to inspire audiences to follow their dreams, wherever they might lead.
Location
Currently not on view
Date made
ca 1980
referenced
Amos, Wally
ID Number
1980.0886.02
catalog number
1980.0886.02
accession number
1980.0886
In 1975, on Sunset Boulevard in Hollywood, California, Wally Amos opened his first chocolate chip cookie bakery. For years, this agent for performers such as Marvin Gaye, Bobby Goldsboro, and Dionne Warwick had loved making cookies, using his Aunt Della's recipe.
Description
In 1975, on Sunset Boulevard in Hollywood, California, Wally Amos opened his first chocolate chip cookie bakery. For years, this agent for performers such as Marvin Gaye, Bobby Goldsboro, and Dionne Warwick had loved making cookies, using his Aunt Della's recipe. The little cookies with pecans and lots of chocolate bits were favorites among Amos's Hollywood clients and friends in the entertainment industry. They convinced him to open his own cookie business, giving birth to Famous Amos Cookies.
Within a few years over two dozen Famous Amos cookie outlets had opened across the country. Retail cookie tins featured Wally Amos wearing a trademark straw hat and cotton shirt, clothing that he donated to the Smithsonian in 1980. The hat and shirt had become symbols of grass roots entrepreneurship and a mainstream African American business.
By the mid–1980s, Famous Amos Cookies had outgrown their founder. The business went through a series of new owners before its purchase by Keebler in 1998. Years earlier Wally Amos had turned to another interest, making personal appearances as a motivational speaker and writer, using the skills he had learned in the entertainment and baking industries to inspire audiences to follow their dreams, wherever they might lead.
Location
Currently not on view
Date made
ca 1980
user
Amos, Wally
ID Number
1980.0886.01
accession number
1980.0886
catalog number
1980.0886.01
Currently not on view
Location
Currently not on view
Date made
1986 - 1991
manufacturer
Antioch Publishing Company
user
California Raisins Advisory Board
publisher
Antioch Publishing Company
ID Number
1991.3182.23
catalog number
1991.3182.23
nonaccession number
1991.3182
Currently not on view
Location
Currently not on view
Date made
1986 - 1991
distributor
Priority Records
performing artist
Miles, Buddy
composer
Lewis, Calvin
Wright, Andrew
user
California Raisins Advisory Board
producer
Priority Records
ID Number
1991.3182.33
catalog number
1991.3182.33
nonaccession number
1991.3182
maker number
PLS 07254
Currently not on view
Location
Currently not on view
Date made
1986 - 1991
user
California Raisins Advisory Board
maker
Will Vinton Productions
ID Number
1991.3182.36
nonaccession number
1991.3182
catalog number
1991.3182.36

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