Advertising

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark in 1878. The oval cast iron mark features a central image of a steam-powered fire engine in relief, with a raised header text that reads “UNITED FIREMEN’S INS. CO.” It appears as if the engine and text were originally painted gold, which has subsequently worn off. The policy number “10659” is painted in gold at the bottom of the mark. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
1878
maker
unknown
ID Number
2005.0233.0453
accession number
2005.0233
catalog number
2005.0233.0453
Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured.
Description (Brief)
Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured. Properties were identified by leaden badges (fire marks) bearing a insurance company’s emblem and often stamped with the customer’s policy number.
The Birmingham Fire Office Company of Birmingham, England issued this copper fire mark between 1805 and 1867. The circular mark features a raised image of a fireman alongside a hand pumped fire engine. Underneath the image is raised text that reads “Birmingham.” The company was founded in 1805 and operated until 1867, when it was taken over by the Lancashire Insurance Company.
Location
Currently not on view
date made
1805-1867
ID Number
2005.0233.0566
catalog number
2005.0233.0566
accession number
2005.0233
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Kentucky and Louisville Mutual Insurance Company of Louisville, Kentucky issued this tinned sheet iron fire mark in 1840. The oval mark has “KY” inscribed in the center.
Location
Currently not on view
date made
1840
maker
unknown
ID Number
2005.0233.0540
accession number
2005.0233
catalog number
2005.0233.0540
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania, issued this fire mark in 1799. This Mutual fire mark consists of a leaden image of a tree nailed to an oval-shaped wooden board. The policy number 936 can be faintly seen at the base of the tree. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1799
maker
unknown
ID Number
2005.0233.0420
accession number
2005.0233
catalog number
2005.0233.0420
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark in 1869. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. This mark shows some faded green paint on the grass, and the policy number “47847” is painted in gold on the bottom. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1869
maker
unknown
ID Number
2005.0233.0411
accession number
2005.0233
catalog number
2005.0233.0411
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1817. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1817
maker
unknown
ID Number
2005.0233.0367
accession number
2005.0233
catalog number
2005.0233.0367
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Franklin Insurance Company of St. Louis, Missouri issued this zinc fire mark around 1855. The shield-shaped mark has raised text that reads “FRANKLIN/INSURANCE/Co./ST.LOUIS.” The fire mark has been painted green, which is faded in some areas. The Franklin Insurance Company operated from 1855 until 1906.
Location
Currently not on view
date made
ca 1855
maker
unknown
ID Number
2005.0233.0529
accession number
2005.0233
catalog number
2005.0233.0529
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lexington Fire, Life and Marine Insurance Company issued this zinc fire mark around 1836. Cast in the shape of an eagle, the mark is similar to the one that was used by the Insurance Company of North America. The Lexington Fire, Life and Marine Insurance Company operated from 1836 until around 1872.
Location
Currently not on view
date made
1836
maker
unknown
ID Number
2005.0233.0549
accession number
2005.0233
catalog number
2005.0233.0549
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1817. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1817
maker
unknown
ID Number
2005.0233.0368
accession number
2005.0233
catalog number
2005.0233.0368
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Insurance Company of Washington County of Hagerstown, Maryland issued this fire mark around 1847. There is a raised image of two clasped hands in the center of the mark, with upper text that reads “M.I.CO O.W.C.” and a lower text that reads “A.D. 1846.” The Mutual Insurance Company of Washington County operated from 1846 until 1935 in Hagerstown, Maryland.
Location
Currently not on view
date made
1847
maker
unknown
ID Number
2005.0233.0485
accession number
2005.0233
catalog number
2005.0233.0485
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Pittsburgh Navigation and Fire Insurance Company of Pittsburgh, Pennsylvania issued this cast iron fire mark in 1832. The oval mark has raised text around the rim that reads “PITTSBURGH. NAV. &. FIRE/INSURANCE. CO.” and “INSURED” in the center. The Pittsburgh Navigation and Fire Insurance Company operated from 1832 until 1845 when losses suffered in the Great Fire of Pittsburgh forced it to merge with the Western Insurance Company.
Location
Currently not on view
date made
1832
maker
unknown
ID Number
2005.0233.0505
accession number
2005.0233
catalog number
2005.0233.0505
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark around 1820. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with gushing hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
ca 1820
maker
unknown
ID Number
2005.0233.0393
accession number
2005.0233
catalog number
2005.0233.0393
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Missouri State Mutual Fire and Marine Insurance Company issued this zinc fire mark around 1849. The oval mark has raised text that reads, “MISSOURI / STATE / MUTUAL.” The mark has been painted red. The Missouri State Mutual Fire and Marine Insurance Company operated from 1849 until 1907.
Location
Currently not on view
date made
1849
maker
unknown
ID Number
2005.0233.0532
accession number
2005.0233
catalog number
2005.0233.0532
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark that was painted black over an orange base around 1825. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history.
Location
Currently not on view
date made
1825
maker
unknown
ID Number
2005.0233.0395
accession number
2005.0233
catalog number
2005.0233.0395
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1802. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1802
maker
unknown
ID Number
2005.0233.0362
accession number
2005.0233
catalog number
2005.0233.0362
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen’s Insurance Company of New Orleans, Louisiana issued this fire mark around 1875. The Firemen’s Insurance fire mark consisted of a raised image of an early fire hydrant with hose attached, surrounded by the letters F.I. Co. in the center of a cast iron oval. This fire mark has been painted: the plug is red with gold stripes, the hose is black, the grass is green, and the letters are gold. This fire mark’s symbol is taken from the imagery associated with the Fire Association of Philadelphia. The Firemen’s Insurance Company of New Orleans operated from 1875 until 1898.
Location
Currently not on view
date made
ca 1875
maker
unknown
ID Number
2005.0233.0473
accession number
2005.0233
catalog number
2005.0233.0473
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The South St. Louis Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1859.The oval fire mark features raised text that reads “SOUTH/St. LOUIS/MUTUAL.” The mark shows remnants of red paint. The South St. Louis Mutual Fire and Marine Insurance Company operated from 1859 to around 1878.
Location
Currently not on view
date made
1859
maker
unknown
ID Number
2005.0233.0519
accession number
2005.0233
catalog number
2005.0233.0519
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Niagara District Mutual Fire Insurance Company of St. Catharines, Ontario, Canada issued this cast iron fire mark in 1836. The oval fire mark has a raised image in the center of two clasped hands shaking, with the founding date of 1836 below. There is raised text inside the scalloped edge that reads “NIAGARA • DISt. • MUTUAL • FIRE • INSURANCE • Co.” The Niagara District Mutual Fire Insurance Company operated from 1836 until 1878.
Location
Currently not on view
date made
1836
maker
unknown
ID Number
2005.0233.0547
accession number
2005.0233
catalog number
2005.0233.0547
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Charleston Mutual Insurance Company of Charleston, South Carolina issued this fire mark around 1798. The mark features a raised image of an angel bringing rain and pouring water over a burning city, with an overhead text that reads “MUTUAL INSURANCE COMPANY.” The Charleston Mutual Insurance Company operated from 1797 until 1806.
Location
Currently not on view
date made
ca 1798
maker
unknown
ID Number
2005.0233.0467
accession number
2005.0233
catalog number
2005.0233.0467
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Home Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this fire mark around 1848. The rectangular mark has inversely rounded edges, with the image of two clasped hands shaking in the center, and raised text on the top and bottom that reads “HOME/MUTUAL.” The Home Mutual Fire and Marine Insurance Company operated from 1845 until 1880.
Location
Currently not on view
date made
ca 1848
maker
unknown
ID Number
2005.0233.0530
accession number
2005.0233
catalog number
2005.0233.0530
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Missouri State Mutual Fire and Marine Insurance Company issued this zinc fire mark around 1849. The oval mark has raised text that reads, “MISSOURI / STATE / MUTUAL.” The mark has damage in the areas where it would have been attached to the building. The Missouri State Mutual Fire and Marine Insurance Company operated from 1849 until 1907.
Location
Currently not on view
date made
1849
maker
unknown
ID Number
2005.0233.0533
accession number
2005.0233
catalog number
2005.0233.0533
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Western Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this iron fire mark in 1857. The oval mark features a central relief of two clasped hands, with raised text around the rim that reads “WESTERN/MUTUAL.” The Western Mutual Fire and Marine Insurance Company operated in St. Louis from 1857 to 1874.
Location
Currently not on view
date made
1857
maker
unknown
ID Number
2005.0233.0515
accession number
2005.0233
catalog number
2005.0233.0515
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Washington and Georgetown issued this fire mark in 1838. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text above that reads “Firemen’s/I. Co.” The Firemen's Insurance Company was founded in 1837 in Washington, DC and is presently still in operation under the name Firemen’s Insurance Company of Washington. This mark is similar to that of the Firemen's Insurance Company of Baltimore, Maryland.
Location
Currently not on view
date made
1838
maker
unknown
ID Number
2005.0233.0496
accession number
2005.0233
catalog number
2005.0233.0496
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Peabody Insurance Company of Wheeling, West Virginia issued this cast iron fire mark in 1869. The scalloped hourglass-shaped fire mark has raised text that reads “INSURED/PEABODY/WHEELING.” The company operated from 1869 until 1899.
Location
Currently not on view
date made
1869
maker
unknown
ID Number
2005.0233.0554
accession number
2005.0233
catalog number
2005.0233.0554

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