Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1364 items.
Page 109 of 137
- No Image Available
[Trade catalogs from National Foremen's Institute, Inc.]
- Date
- 1900s
- Company Name
- National Foremen's Institute, Inc.
- Record ID
- SILNMAHTL_32930
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from National Industrial Conference Board, Inc.]
- Date
- 1900s
- Variant company name
- Founded 1916
- Company Name
- National Industrial Conference Board, Inc.
- Record ID
- SILNMAHTL_32965
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Whitney-Graham Co. Inc.]
- Date
- 1900s
- Company Name
- Whitney-Graham Co. Inc.
- Record ID
- SILNMAHTL_33457
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Public Ledger]
- Date
- 1900s
- Company Name
- Public Ledger
- Record ID
- SILNMAHTL_33879
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from R. L. Polk & Co.]
- Date
- 1900s
- Company Name
- R. L. Polk & Co.
- Record ID
- SILNMAHTL_34267
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Public Utilities Advertising Assoc.]
- Date
- 1900s
- Company Name
- Public Utilities Advertising Assoc.
- Record ID
- SILNMAHTL_34449
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Business and Legal Reports Inc.]
- Date
- 1900s
- Company Name
- Business and Legal Reports Inc.
- Record ID
- SILNMAHTL_35358
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Carter & Van Peel]
- Date
- 1900s
- Company Name
- Carter & Van Peel
- Related companies
- CVP
- Record ID
- SILNMAHTL_35705
- Data source
- Smithsonian Institution Libraries
- No Image Available
Alka-Seltzer Documentation and Oral History Project, 1953-1987
- Notes
- In the late 19th century, Dr. Franklin Miles created Miles Laboratories which introduced Alka-Seltzer in 1931. Miles competed with many large pharmaceutical companies producing proprietory medicines claiming to remedy a broad range of ailments. The company experimented with different ways (from a puppet to the "creative revolution") to promote Alka-Seltzer
- In 1986 and 1987, Dr. Barbara Griffith, oral historian for the Archives Center, conducted taped interviews of Miles Laboratories executives and advertising agency personnel regarding Alka-Seltzer advertising campaigns. These tapes form the nucleus of the collection
- Summary
- Collection includes background information about Miles, Inc. (19th century-present) and the advertising agencies the corporations employed, interviews with significant individuals, and advertisements in print, film, and electronic media,especially covering the campaigns of Alka-Seltzer (1931-1984)
- Series 3: Original master audio cassettes made in the field and two sets of researcher copies of each tape
- Cite as
- Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History
- Date
- 1953
- 1953-1987
- 1950-1990
- 1950-2000
- 20th century
- collector
- Archives Center, NMAH, SI
- interviewee
- Beals, Richard
- Lawrence, Mary Wells
- Case, Eugene
- Chaplin, Charles
- interviewer
- Griffith, Barbara S. Dr
- Subject
- Miles, Franklin Dr
- Miles Laboratories, Inc
- Local number
- 1989.3099 (NMAH Acc.)
- 1989.3101 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Sohmer & Co. Records, 1872-1989
- Notes
- When Sohmer & Co. was founded in 1872 by Hugo Sohmer and his partner Joseph Kuder, it became one of 171 piano manufacturers in New York City. Over the next 110 years, Sohmer & Co. was one of the few active and successful family-owned and operated piano-making ventures in the United States. Nationally known for tonal quality and fine craftmanship, the firm's product, in the music trade, came to be referred to as "The Piano-Maker's Piano."
- Upon the death of Hugo Sohmer in 1913, his son, Harry J. Sohmer, assumed company leadership. In 1940 Harry incorporated the company and upon his death in 1971, his son, Harry J. Sohmer, Jr., became president. When Sohmer & Co. was purchased by the Pratt Read Corporation in 1982, it moved to Ivoryton, Conn., and left Steinway & Sons as the only piano manufacturer in New York. In 1986 the Ivoryton factory was sold to Sohmer,which continued to make pianos there until a lack of skilled workers and financial losses forced its closing, Dec. 1988. In 1989 the Sohmer company was sold to the Falcone Custom Grand Piano Company, Haverhill, Massachusetts
- Summary
- Legal, financial, inventory & appraisal, manufacturing, marketing, advertising, and sales are the major series. Photographs, awards, family papers, publications about Sohmer, general publications, miscellaneous, and correspondence are the remaining series
- Financial records, 1895-1962 : Includes journals, general ledgers, and private ledgers. Marketing records, 1901 to as late as 1983, include catalogs, brochures, fliers and postcards published by Sohmer
- Advertising records, 1880-1989, include art work and mechanicals, reprints, proof sheets, and scrapbooks of advertisements. They reflect Sohmer & Co.'s heavy dependence on advertising. Early scrapbooks also include newspaper clippings relating to Hugo Sohmer s̕ brother William and his activities in New York City politics
- No corporate records, personnel records (including payroll and job desriptions), articles of incorporation, executive records, minutes, or annual reports
- Photographs: Pictures of company personnel, activities, and facilities, and celebrities seated at Sohmer pianos. There is little correspondence
- Correspondence: Small amount, consisting primarily of testimonial letters of satisfied Sohmer customers
- Cite as
- Sohmer & Co. Records, Archives Center, National Museum of American History
- Date
- 1872
- 1872-1989
- 20th century
- 1850-1900
- creator
- Sohmer & Company
- donor
- Pratt, Read and Company
- collector
- Musical Instruments, Division of (NMAH, SI)
- lender
- Falcone Custom Grand Pianos
- Subject
- Sohmer, Hugo
- Kuder, Joseph
- Sohmer, Harry J
- Sohmer, Harry J. Jr
- Sohmer, William
- Sohmer & Company
- Data Source
- Archives Center - NMAH
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