Advertising

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.067
accession number
1987.0213
catalog number
1987.0213.067
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.107
accession number
1987.0213
catalog number
1987.0213.107
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.062
accession number
1987.0213
catalog number
1987.0213.062
Currently not on view
Location
Currently not on view
date made
1876
fair dates
1876
ID Number
DL.309976.0027
catalog number
309976.0027
accession number
309976
Color print, two horizontal panels depicting twenty one figures: twelve men, two women, and six children in fashions from 1852-53.
Description (Brief)
Color print, two horizontal panels depicting twenty one figures: twelve men, two women, and six children in fashions from 1852-53. The upper panel depicts an outdoor scene with a park overlooking a town in the background; the bottom panel depicts an outdoor scene with a lake in the background. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1852
maker
Sinclair, Thomas
ID Number
DL.60.3072
catalog number
60.3072
accession number
228146
Color advertising print and calendar depicting "Goldsmith's Hall", the building where Jacob Haehnlen had his lithographic establishment. Calendars for 1867 and 1868 appear along the sides and bottom of the image of the building.
Description (Brief)
Color advertising print and calendar depicting "Goldsmith's Hall", the building where Jacob Haehnlen had his lithographic establishment. Calendars for 1867 and 1868 appear along the sides and bottom of the image of the building. There is an ornate border of oak leaves.
Location
Currently not on view
Date made
1866
printer
Haehnlen, Jacob
ID Number
DL.60.3090
catalog number
60.3090
accession number
228146
.This black and white print is a bust portrait of Henrietta Chanfrau. She wears a high-necked dress and a chain with a cross and drop earrings. The caption at the top of the print reads “Grand Opera House / Monday and Tuesday, March 3d and 4th / Matinee, Tuesday, 2 P. M.
Description
.This black and white print is a bust portrait of Henrietta Chanfrau. She wears a high-necked dress and a chain with a cross and drop earrings. The caption at the top of the print reads “Grand Opera House / Monday and Tuesday, March 3d and 4th / Matinee, Tuesday, 2 P. M. Monday “Parted” / Tuesday “The Woman of the People” / Matinee “Aurora Floyd.”
Henrietta Chanfrau (1837-1909) was an American actress, who was born Jeanette Davis in Philadelphia, Pennsylvania. Before her marriage to actor Frank Chanfrau (1824-1884), she used the stage name Henrietta Baker. She made her debut in Philadelphia as a vocalist in 1854 and went on to appear in dramatic roles in New York City; New Orleans, Louisiana; Cincinnati, Ohio; and other cities. After giving up her stage career, she purchased the Long Branch News and became active in the Christian Science religious movement. An early member of the church, she worked as an assistant to Christian Science founder Mary Baker Eddy. Henrietta Chanfau wrote a memoir titled Reminiscences of Mary Baker Eddy.
This lithograph was produced by Ledger Job Printing Office, located in Philadelphia, Pennsylvania. This firm comprised the printing division, including lithography, of the "Philadelphia Public Ledger" owned by George W. Childs. By 1863, the division printed playbills before managed by Joseph E. Jackson from 1869 to 1876, when it became a major printer of stock theatrical posters.
Location
Currently not on view
Date made
n.d.
depicted
Chanfrau, Henrietta
maker
Ledger Job Print
ID Number
DL.60.3042
catalog number
60.3042
accession number
228146
Color print, two horizontal panels depicting twenty one figures: fifteen men, three women, and three children in fashions from 1850. The upper panel depicts an indoor scene; the bottom panel depicts an outdoor scene with a snow covered park.
Description (Brief)
Color print, two horizontal panels depicting twenty one figures: fifteen men, three women, and three children in fashions from 1850. The upper panel depicts an indoor scene; the bottom panel depicts an outdoor scene with a snow covered park. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1850
maker
Sinclair, Thomas
ID Number
DL.60.3074
catalog number
60.3074
accession number
228146
Black and white print of two women sitting side saddle on horses in front of a store. They are being greeted by a man who is about to help them dismount. Colored vignettes have been pasted on the margins.
Description (Brief)
Black and white print of two women sitting side saddle on horses in front of a store. They are being greeted by a man who is about to help them dismount. Colored vignettes have been pasted on the margins. The print was originally pasted on a sheet of manilla paper with several smaller prints cut out and pasted on the other side and on the front and is is thought to have come from a child's scrapbook.
Location
Currently not on view
Date made
n.d.
maker
Kollner, August
ID Number
DL.60.2994
catalog number
60.2994
accession number
228146
This colorful chromolithograph contains an animated scene of the Union volunteer refreshment saloon located near the Navy Yard at Swanson and Washington Avenues in Philadelphia, as it appeared in November of 1863.
Description
This colorful chromolithograph contains an animated scene of the Union volunteer refreshment saloon located near the Navy Yard at Swanson and Washington Avenues in Philadelphia, as it appeared in November of 1863. Located on a railroad hub linking the North and the South, the saloon was staffed by volunteers and provided relief for Union troops to soldiers on their way to or returning from battlefields in the South. Its services included warm meals, temporary housing, medical services, and washing facilities. From its opening on May 27, 1861, to its closing on December 1, 1865, over 800,000 men were assisted in this saloon and served over 1,025,000 meals. In the print, a crowd of civilians and a few wounded soldiers line the street to welcome a formation of soldiers who parade down the road towards the saloon. At the right, men another unit depart the saloon and board a Philadelphia, Wilmington, & Baltimore railroad car, bound for the battlefront. A band dressed in road uniforms performs patriotic songs while American flags are waved in the crowd and dot the skyline of the scene. The names of men who were involved in collecting donations for the saloon are listed in the lower margin along with the names of its committee members.
The Philadelphia saloons received support from the United States Sanitary Commission, a relief agency approved by the War Department on June 18, 1861 to provide assistance to sick, wounded, and travelling Union soldiers. Although the leaders of the Commission were men, the agency depended on thousands of women, who collected donations, volunteered as nurses in hospitals, and offered assistance at rest stations and refreshment saloons. They also sponsored Sanitary Fairs in Northern cities, raising millions of dollars used to send food, clothing, and medicine to Union soldiers.
The print was created by James Fuller Queen, a pioneering chromolithographer active in Philadelphia, who served in a Civil War militia between 1862 and 1863. Its printer, Thomas S. Sinclair, was a Scottish immigrant to Philadelphia who worked in the lithographic shop of John Collins, before taking over the business the next year. His firm was profitable into the 1880s, producing maps, city views, certificates, book illustrations, political cartoons, sheet music covers, and fashion advertisements.
Location
Currently not on view
Date made
1861
lithographer
Sinclair, Thomas
artist
Queen, James
ID Number
DL.60.3799
catalog number
60.3799
Hand colored lithograph by John Townsend Bowen (1801-ca 1856) refers to the log cabin campaign of William Henry Harrison. It is one of many that depicts several men drinking, smoking, and presumably discussing politics.
Description (Brief)
Hand colored lithograph by John Townsend Bowen (1801-ca 1856) refers to the log cabin campaign of William Henry Harrison. It is one of many that depicts several men drinking, smoking, and presumably discussing politics. Issued in 1841, shortly after the election, the print was published in Philadelphia by G. W. Burgess & Co., and painted by William Hall. The men are in front of a building labeled the "Harrison Hotel," with a sign indicating L. Stilman as proprietor. Signs on the hotel indicate a meeting for Van Buren and election broadsides for William Henry Harrison, President and John Tyler, Vice President. The hotel is clearly not a log cabin.
Location
Currently not on view
date made
1841
publisher
G. W. Burgess and Company
maker
Bowen, John T.
artist
Hall, William
ID Number
DL.60.2409
catalog number
60.2409
accession number
228146
Currently not on view
Location
Currently not on view
date made
c. 1876
ID Number
DL.263901.0059
catalog number
263901.0059
accession number
263901
Color print, two horizontal panels depicting twenty figures: fourteen men, two women, and four children in fashions from 1848. The upper panel depicts an indoor scene; the bottom panel depicts an outdoor scene with large buildings in the background.
Description (Brief)
Color print, two horizontal panels depicting twenty figures: fourteen men, two women, and four children in fashions from 1848. The upper panel depicts an indoor scene; the bottom panel depicts an outdoor scene with large buildings in the background. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view (1998-01-01)
Date made
1848
maker
Sinclair, Thomas
French, John T.
ID Number
DL.60.3073
catalog number
60.3073
accession number
228146
Black & white print, two horizontal panels depicting seventeen figures: twelve men, three women, and two children in fashions from 1847. The upper panel depicts an interior scene; the bottom panel depicts an outdoor scene with a man and woman on horseback in the center.
Description (Brief)
Black & white print, two horizontal panels depicting seventeen figures: twelve men, three women, and two children in fashions from 1847. The upper panel depicts an interior scene; the bottom panel depicts an outdoor scene with a man and woman on horseback in the center. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1847
maker
Sinclair, Thomas
French, John T.
ID Number
DL.60.3069
catalog number
60.3069
accession number
228146
Black & white print, two horizontal panels depicting fifteen figures: twelve men, one woman, and two children in fashions from 1853. The center bottom panel depicts the "New York Crystal Palace" in the background.
Description (Brief)
Black & white print, two horizontal panels depicting fifteen figures: twelve men, one woman, and two children in fashions from 1853. The center bottom panel depicts the "New York Crystal Palace" in the background. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1853
maker
Sinclair, Thomas
ID Number
DL.60.3068
catalog number
60.3068
accession number
228146
This black and white print is a full-length portrait of John T. Raymond in a hat and suit holding a contract or deed, with additional papers stuffed in his pocket. At the top of the print are the words “New Institute Hall / Thursday Evening, February 7, 1878.”The actor John T.
Description
This black and white print is a full-length portrait of John T. Raymond in a hat and suit holding a contract or deed, with additional papers stuffed in his pocket. At the top of the print are the words “New Institute Hall / Thursday Evening, February 7, 1878.”
The actor John T. Raymond (1836-1887) was born John O'Brien in Buffalo, New York. He ran away from home and made his debut in Rochester, New York in 1853, then moved on to perform in Philadelphia and Baltimore. Raymond became especially well known for comic roles, including his portrayal of Colonel Mulberry Sellers in The Gilded Age, adapted from a novel of the same name by Mark Twain and Charles Dudley Warner. He made such an impression in that part that the play was rewritten under the title Colonel Sellers. Raymond appeared on American stages on the East Coast and in the South, as well as in London and Paris. He was a slender man with a long, solemn face, leading the drama critic William Winter to write, "He could deceive an observer by the sapient gravity of his visage, and he exerted that facial faculty with extraordinary comic effect." (The Oxford Companion to American Theatre)
Risks/or, Insure Your Life was an 1873 play about an insurance agent by Bartley T. Campbell (1843-1888). Campbell was a journalist, novelist, poet, dramatist, and theatrical manager. He was born to Irish immigrant parents in Pittsburgh, Pennsylvania and began his writing career at age fifteen as a reporter for the Pittsburgh Post. He also worked for newspapers in Louisville and Cincinnati and founded the Southern Monthly Magazine in New Orleans. After the success of his first melodrama, Through Fire, in 1871, Campbell gave up journalism for playwrighting and experimented with everything from comedies to domestic dramas to military sagas. Several of his works, including The White Slave, focused on racial themes and the plight of mixed-race characters. His other plays included the melodrama The Galley Slave and Siberia, which featured many prominent actors of the day and toured in England, Australia, and New Zealand. After an 1876 trip to London, Bartley Campbell began to write the western dramas for which he became especially well-known, including The Vigilantes, or The Heart of the Sierras. He has been described as America's "first fully professional dramatist" ( The Oxford Companion to American Theatre), but he also produced and directed plays. Later in life Bartley Campbell suffered from financial and mental problems. He died at the State Hospital for the Insane in Middletown, New York. The Galley Slave was made into a 1915 film starring Theda Bara.
This lithograph was designed by Matt Morgan. Matthew Somerville Morgan (1837-1890) was a British-born artist and cartoonist. As a young man, Morgan studied scene painting in London and worked as an artist and war correspondent in Western Europe and Africa. He also established a London humor magazine, becoming especially well known for his attacks on the British royal family. He immigrated to the United States in 1870 and continued to work as a caricaturist and New York theater stage manager. His works included political cartoons drawn on behalf of liberal Republicans who opposed President Ulysses S. Grant. In his later years he painted large panoramic scenes of the American Civil War.
Morgan worked for the Ledger Job Printing Office in Philadelphia, Pennsylvania. This firm comprised the printing division, including lithography, of the "Philadelphia Public Ledger" owned by George W. Childs. By 1863, the division printed playbills. It was managed by Joseph E. Jackson from 1869 to 1876, when it became a major printer of stock theatrical posters.
Location
Currently not on view
Date made
1878 or before
depicted
Raymond, John T.
referenced
Campbell, Bartley
maker
Morgan, Matt
Ledger Job Print
ID Number
DL.60.3041
catalog number
60.3041
accession number
228146
Colored lithographic print commemorating the death of Robert Emmet, for leading an 1803 uprising in Dublin. The Goddess of Liberty stands on a tomb holding the hearts of murdered patriots in her hand.
Description (Brief)
Colored lithographic print commemorating the death of Robert Emmet, for leading an 1803 uprising in Dublin. The Goddess of Liberty stands on a tomb holding the hearts of murdered patriots in her hand. To the right is the Figure of Death attacking Lord Norbury, the judge who sentenced Emmet for High Treason. The Scales of Justice lie broken by his side. To the left of the tomb is a representation of the Maid of Erin weeping over murdered Innocence (two children). Beneath the image is the text of Robert Emmet's speech delivered at trial.
Location
Currently not on view
date made
n.d.
depicted
Emmet, Robert
publisher; distributor
Smith, William
depicted
Norbury, Lord
maker
Schnabel & Finkeldey
ID Number
DL.60.2412
catalog number
60.2412
accession number
228146
Black & white print, two horizontal panels depicting seventeen figures of women, men, and children in fashions from 1852. The lower center features two women on horseback. Numbers below the figures are keyed to a separately printed descriptive text.Currently not on view
Description (Brief)
Black & white print, two horizontal panels depicting seventeen figures of women, men, and children in fashions from 1852. The lower center features two women on horseback. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1852
maker
Sinclair, Thomas
ID Number
DL.60.3067
catalog number
60.3067
accession number
228146
This print contains illustrations of the Union Volunteer Refreshment Saloon and the Cooper Shop Volunteer Refreshment Saloon.
Description
This print contains illustrations of the Union Volunteer Refreshment Saloon and the Cooper Shop Volunteer Refreshment Saloon. Located on a railroad hub linking the North and the South, the saloons were staffed by volunteers and provided relief for Union troops to soldiers on their way to or returning from battlefields in the South. Its services included warm meals, temporary housing, medical services, and washing facilities. Over the course of the war, these saloons assisted more than one million Union military personnel. In the central image of the print, formations of troops march down the road, cheered on by a crowd of civilians. Lines of soldiers wait to enter the Union Volunteer Refreshment Saloon, while another regiment of troops in the street wait to board a Philadelphia, Wilmington, & Baltimore railroad car, bound for the battlefront. The images to the left and right of the central one depict the facility’s washing and cooking departments. In a lower image, men and women volunteers prepare long tables covered in dishes and food. In the lower left image, a group of Zouaves wait in line outside the storefront of William Cooper, who converted his place of business into a refreshment saloon during the war years. A flag outside of the building reads, “Union Now and Forever / Death to Traitors.” The lower right illustration shows the interior of the Cooper saloon. A large American flag is draped across the ceiling and, underneath, long tables are set with dishes. The names of members of the Volunteer Refreshment Committee are listed in the margin below the illustration.
The Philadelphia saloons received support from the United States Sanitary Commission, a relief agency approved by the War Department on June 18, 1861 to provide assistance to sick, wounded, and travelling Union soldiers. Although the leaders of the Commission were men, the agency depended on thousands of women, who collected donations, volunteered as nurses in hospitals, and offered assistance at rest stations and refreshment saloons. They also sponsored Sanitary Fairs in Northern cities, raising millions of dollars used to send food, clothing, and medicine to Union soldiers.
The print was created by James Fuller Queen, a pioneering chromolithographer active in Philadelphia, who served in a Civil War militia between 1862 and 1863. Its printer, Thomas S. Sinclair, was a Scottish immigrant to Philadelphia who worked in the lithographic shop of John Collins, before taking over the business the next year. His firm was profitable into the 1880s, producing maps, city views, certificates, book illustrations, political cartoons, sheet music covers, and fashion advertisements. The scene of the saloons was published by Job T. Williams, the Steward of the Volunteer Refreshment Committee.
Location
Currently not on view
Date made
1861
lithographer
Sinclair, Thomas
artist
Queen, James
ID Number
DL.60.3800
catalog number
60.3800
Color print, two horizontal panels depicting fifteen figures: eleven men, three women, and one child in fashions from 1850. The upper panel depicts an interior scene; the bottom panel depicts an outdoor scene with a man and woman on horseback in the center.
Description (Brief)
Color print, two horizontal panels depicting fifteen figures: eleven men, three women, and one child in fashions from 1850. The upper panel depicts an interior scene; the bottom panel depicts an outdoor scene with a man and woman on horseback in the center. Numbers below the figures are keyed to a separately printed descriptive text.
Location
Currently not on view
Date made
1850
maker
Sinclair, Thomas
ID Number
DL.60.3070
catalog number
60.3070
accession number
228146
Black and white advertising print depicting a seven-story sugar refinery building behind a row of two and a half-story buildings on a city street. The building is the expanded Harrison & Newhall refinery, formerly the Penington Sugar Refinery, circa 1855 or 1856.
Description (Brief)
Black and white advertising print depicting a seven-story sugar refinery building behind a row of two and a half-story buildings on a city street. The building is the expanded Harrison & Newhall refinery, formerly the Penington Sugar Refinery, circa 1855 or 1856. A number of horse-drawn carts or drays carry barrels to and from the refinery at one end of the street while a traffic jam occurs at the other end. This image was included in the 1856 edition of Colton's Atlas of America, as an example of businesses in Pennsylvania.
Location
Currently not on view
Date made
ca 1856
lithographer
Rease, William H.
printer
Wagner & McGuigan
ID Number
DL.60.3785
catalog number
60.3785
Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army.
Description
Besides freeing all slaves held in areas of the United States under rebellion, the Emancipation Proclamation also allowed for black men to enlist in the United States Army. Around 190,000 African-Americans fought for the Union and made up one tenth of the entire Federal Army. Their successes in battle dispelled existing arguments that black men could not be trusted to bear arms. Despite this, they were only paid half as much a white soldiers, were often assigned menial tasks, and provided inferior clothing and medical care. The U.S.C.T. suffered an extremely high casualty rate, and 40,000 perished by the war’s end.
This print, published by the Supervisory Committee for Recruiting Colored Regiments, served as a recruitment poster for the U.S.C.T. In the illustration, 18 African American soldiers look out at potential black volunteers, calling upon them to join the fight in liberating those who remained enslaved. A black drummer boy plays in the lower right. The soldiers’ white commanding officer stands on the left, since black men could not become commissioned officers until the final months of the war. The men are stationed near Philadelphia at Camp Penn, the largest camp that exclusively trained U.S. Colored Troops. This image was based on a photograph taken in Philadelphia, in February 1864, of either Company C or G of the U.S.C.T.’s 25th Regiment.
Peter S. Duval, a French-born lithographer, was hired by Cephas G. Childs in 1831 to work for the firm of Childs & Inman in Philadelphia. Duval formed a partnership with George Lehman, and Lehman & Duval took over the business of Childs & Inman in 1835. From 1839 to 1843, Duval was part of the lithography and publishing house, Huddy & Duval. He established his own lithography firm in 1843, and was joined by his son, Stephen Orr Duval, in 1858.
Location
Currently not on view
Date made
1863 -1865
maker
P.S. Duval & Son Lith.
ID Number
DL.60.3320
catalog number
60.3320
Black and white print, full length portrait of a man (the actor John Collins) standing, wearing a top hat and holding a cane. A facsimilie of the sitter's signature is in the lower right.Currently not on view
Description (Brief)
Black and white print, full length portrait of a man (the actor John Collins) standing, wearing a top hat and holding a cane. A facsimilie of the sitter's signature is in the lower right.
Location
Currently not on view
Date made
n.d.
depicted
Collins, John
maker
Newsam, Albert
Duval, Peter S.
original artist
Root, Marcus A.
ID Number
DL.60.3209
catalog number
60.3209
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back.
Description (Brief)
One of a set of 72 trading card featuring Superman, included in packages of Gum Inc.'s "Superman Bubble Gum" in 1940. Each "adventure story" card features an image of Superman on the front with a connected story on the back. The cards are one of the earliest examples of merchandise featuring the iconic superhero.
Location
Currently not on view
Date made
1940
maker
Gum, Inc.
copyright holder
Superman, Inc.
associated institution
Superman of America Club
maker
Gum, Inc.
Superman, Inc.
ID Number
1987.0213.089
accession number
1987.0213
catalog number
1987.0213.089

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