Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Topic: Fire Marks

Associated Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Associated Firemen’s Insurance Company of Pittsburgh, Pennsylvania issued this fire mark in 1851. The mark is a cut-out image of a fireman wearing a hat and cape. The fireman is next to a fire hydrant, using a speaking trumpet, with a wrench in his hand to open the hydrant. The fireman is standing on a crescent shaped base that has raised text that reads “FIRE COMPANY.” The mark has trace amounts of gold paint. The Associated Firemen’s Insurance Company operated from 1850 to around 1857.
Location
Currently not on view
date made
1851
maker
unknown
ID Number
2005.0233.0502
accession number
2005.0233
catalog number
2005.0233.0502

Lumbermen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lumbermen’s Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark in 1873. The fire mark consists of an overlapping monogram of the company’s initials, “LI Co” embossed upon an iron square. The mark is framed with four logs that overlap at the corners. The Lumbermen’s was the last newly organized insurance company in Philadelphia to issue a cast iron fire mark.
Location
Currently not on view
date made
1873
maker
unknown
ID Number
2005.0233.0437
accession number
2005.0233
catalog number
2005.0233.0437

Franklin Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Franklin Insurance Company of St. Louis, Missouri issued this zinc fire mark around 1855. The shield-shaped mark has raised text that reads “FRANKLIN/INSURANCE/Co./ST.LOUIS.” The mark was painted red, which has chipped in parts. The Franklin Insurance Company operated from 1855 until 1906.
Location
Currently not on view
date made
ca 1855
1855
maker
unknown
ID Number
2005.0233.0528
accession number
2005.0233
catalog number
2005.0233.0528

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1835. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
Location
Currently not on view
date made
1835
maker
unknown
ID Number
2005.0233.0490
accession number
2005.0233
catalog number
2005.0233.0490

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this cast iron flat back fire mark in 1805. This Mutual fire mark is made of cast iron, featuring a raised image of a tree with leaves painted green in the center of an oval. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1805
maker
unknown
ID Number
2005.0233.0425
accession number
2005.0233
catalog number
2005.0233.0425

United Life, Fire, and Marine Insurance Company

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Life, Fire and Marine Insurance Company of Covington, Kentucky issued this tinned sheet iron fire mark between 1865 and 1871. The rectangular fire mark bears raised text that reads “UNITED/KY/INS.Co.” The United Life, Fire, and Marine Insurance Company operated from 1865 until around 1871.
Location
Currently not on view
date made
1865-1871
maker
unknown
ID Number
2005.0233.0541
accession number
2005.0233
catalog number
2005.0233.0541

City Mutual Fire Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The City Mutual Fire Insurance Company of St. Louis, Missouri issued this zinc fire mark around 1861. The oval mark features raised text that reads “CITY/MUTUAL.” The City Mutual Fire Insurance Company operated in St. Louis from 1861 until 1878.
Location
Currently not on view
date made
ca 1861
maker
unknown
ID Number
2005.0233.0510
accession number
2005.0233
catalog number
2005.0233.0510

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America of Philadelphia, Pennsylvania issued this tinned sheet iron fire mark around 1865. The rectangular fire mark bears raised block lettering that reads “NORTH AMERICA/PHILADELPHIA/A.D. 1794.” The background of the mark was painted brown, and the lettering is painted gold. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
ca 1865
maker
unknown
ID Number
2005.0233.0572
accession number
2005.0233
catalog number
2005.0233.0572

Insurance Company of North America Star Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America issued a wavy six-pointed star as its fire mark from 1794 to 1797. Director’s minutes from an INA meeting show that 100 star fire marks were ordered from Philadelphia artist Robert Haydock, who was paid $133 for his work. These marks were then sold to policy holders for $1.33. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
1794
maker
unknown
ID Number
2005.0233.0382
accession number
2005.0233
catalog number
2005.0233.0382

Laclede Mutual Fire and Marine Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Laclede Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1865. The oval mark has a raised image of two hands shaking in the center of the mark, with the raised text “LACLEDE/MUTUAL” around the rim. The Laclede Mutual Fire and Marine Insurance Company operated from 1859 until 1903.
Location
Currently not on view
date made
1865
maker
unknown
ID Number
2005.0233.0523
accession number
2005.0233
catalog number
2005.0233.0523

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark around 1820. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with gushing hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
ca 1820
maker
unknown
ID Number
2005.0233.0392
accession number
2005.0233
catalog number
2005.0233.0392

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this cast iron hollow back fire mark around 1818. This Mutual fire mark is made of cast iron, featuring a raised image of a tree in the center of an oval. The policy number “3978” can be faintly seen by the trunk of the tree. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
ca 1818
maker
unknown
ID Number
2005.0233.0431
accession number
2005.0233
catalog number
2005.0233.0431

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1877. The oval cast iron mark features a central image of a steam-powered fire engine in relief, with a raised header text that reads “UNITED FIREMEN’S INS. CO.” It appears as if the engine and text were originally painted gold, which has subsequently worn off. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1877
maker
unknown
ID Number
2005.0233.0452
accession number
2005.0233
catalog number
2005.0233.0452

Kenton Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Kenton Insurance Company of Covington, Kentucky issued this tinned sheet iron fire mark in 1867. The rectangular mark has a raised border with raised central text that reads “KENTON/KENTUCKY.” The company was originally incorporated as the City Fire and Marine of Louisville in 1860. In 1867 the charter was amended, and the name was changed to Kenton Insurance Company. Kenton operated until 1891, when it retired and reinsured in the National Fire Insurance Company of Hartford, Connecticut.
Location
Currently not on view
date made
1867
maker
unknown
ID Number
2005.0233.0539
accession number
2005.0233
catalog number
2005.0233.0539

Eagle Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Eagle Insurance Company of Cincinnati, Ohio produced this fire mark around 1855. The oval mark is made of cast iron and features a version of the Great Seal of the United States, with the eagle sitting on the U.S. shield that is over three arrows and an olive branch. There is a banner below that reads “EAGLE INS. Co.” and a second banner reads “CIN. O.” The Eagle Insurance Company operated in Cincinnati, Ohio from 1850 until 1894.
Location
Currently not on view
date made
ca 1855
maker
unknown
ID Number
2005.0233.0456
accession number
2005.0233
catalog number
2005.0233.0456

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America offered this fire mark to their policyholders around 1800. This fire mark is based on the designs of Claudius Francis LeGrand, consisting of an image of a spread-winged eagle rising from a cloud embossed upon a copper oval. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
ca 1800
maker
unknown
ID Number
2005.0233.0387
accession number
2005.0233
catalog number
2005.0233.0387

United States Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United States Insurance Company of Baltimore, Maryland issued this cast iron fire mark around 1841-1842.The mark is embossed with the simple text: “INSURED/U.S.I.CO.” The United States Insurance Company operated from 1833 until 1845.
Location
Currently not on view
date made
1841-1842
maker
unknown
ID Number
2005.0233.0475
accession number
2005.0233
catalog number
2005.0233.0475

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark for policy number 31968 in 1863. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The grass around the fireplug bears some faded green paint, and the policy number is painted in gold at the bottom. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1863
maker
unknown
ID Number
2005.0233.0407
accession number
2005.0233
catalog number
2005.0233.0407

Clay Fire and Marine Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Clay Fire and Marine Insurance Company of Newport, Kentucky issued this fire mark in 1856. The mark is an unusually shaped scalloped cast iron piece, with a raised text that reads “CLAY/FIRE AND MARINE/INSURANCE CO/OF NEWPORT KY.” This fire mark’s design has been obfuscated by some deterioration. The Clay Fire and Marine Insurance Company operated from 1856 to 1879.
Location
Currently not on view
date made
1856
maker
unknown
ID Number
2005.0233.0500
accession number
2005.0233
catalog number
2005.0233.0500

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America offered this fire mark to their policyholders during the early 19th century. This fire mark is based on the designs of Claudius Francis LeGrand, consisting of an image of a spread-winged eagle rising from a cloud embossed upon a copper oval. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
maker
unknown
ID Number
2005.0233.0386
accession number
2005.0233
catalog number
2005.0233.0386

New Orleans Mutual Insurance Association Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The New Orleans Mutual Insurance Association of New Orleans, Louisiana issued this fire mark in 1869. The round brass mark features the simple text: “NEW ORLEANS/MUTUAL INSURANCE/ASSOCIATION.” The New Orleans Mutual Insurance Association operated from 1869 until 1874 when it reorganized as a stock insurance company and dropped “Mutual” from its name. The later company operated until 1899.
Location
Currently not on view
date made
1869
maker
unknown
ID Number
2005.0233.0476
accession number
2005.0233
catalog number
2005.0233.0476

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Washington and Georgetown issued this fire mark in 1838. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text above that reads “Firemen’s/I. Co.” The Firemen's Insurance Company was founded in 1837 in Washington, DC and is presently still in operation under the name Firemen’s Insurance Company of Washington. This mark is similar to that of the Firemen's Insurance Company of Baltimore, Maryland.
Location
Currently not on view
date made
1838
maker
unknown
ID Number
2005.0233.0495
accession number
2005.0233
catalog number
2005.0233.0495

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this cast iron hollow back fire mark around 1810. This Mutual fire mark is made of cast iron, featuring a raised image of a tree in the center of an oval. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1810
maker
unknown
ID Number
2005.0233.0429
accession number
2005.0233
catalog number
2005.0233.0429

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1811-1814. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1811-1814
maker
unknown
ID Number
2005.0233.0364
accession number
2005.0233
catalog number
2005.0233.0364

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