Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Topic: Fire Fighting

Michigan Central Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Michigan Central Insurance Company of Kalamazoo, Michigan issued this tinned sheet iron fire mark around 1865. The rectangular mark has a rounded top, and bears the raised text “MICH. CENTRAL/INS. CO. /KALAMAZOO.” The company operated from 1864 until around 1867.
Location
Currently not on view
date made
ca 1865
maker
unknown
ID Number
2005.0233.0552
accession number
2005.0233
catalog number
2005.0233.0552

West of England Fire and Life Insurance Company Fire Mark

Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured.
Description (Brief)
Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured. Properties were identified by leaden badges (fire marks) bearing a insurance company’s emblem and often stamped with the customer’s policy number.
The West of England Fire and Life Insurance Company of Exeter, England issued this copper fire mark sometime between 1807 and 1894. The oval mark has a central image of King Alfred holding a sword and scepter, with a shield leaning against him. The West of England Fire and Life Insurance Company was founded in 1807 when a fire destroyed two-thirds of the houses in a town near Exeter, and started issuing policies in 1808. The company expanded into London in 1825, and by 1852 it was the sixth-largest insurance company in England.
Location
Currently not on view
date made
1807-1894
ID Number
2005.0233.0560
accession number
2005.0233
catalog number
2005.0233.0560

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark in around 1865. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF.” Holes for mounting exist on both the sides and top of the mark. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies who were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1865
maker
unknown
ID Number
2005.0233.0440
accession number
2005.0233
catalog number
2005.0233.0440

Hartford County Mutual Fire Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Hartford County Mutual Fire Insurance Company of Hartford, Connecticut issued this fire mark in 1831. The oval mark is made of tinned sheet iron, and the text “INSURED/MUTUAL/HARTFORD” is painted in gold across the face. The Hartford County Mutual Fire Insurance Company was founded in 1831.
Location
Currently not on view
date made
1831
maker
unknown
ID Number
2005.0233.0498
accession number
2005.0233
catalog number
2005.0233.0498

New Orleans Mutual Insurance Association Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The New Orleans Mutual Insurance Association of New Orleans, Louisiana issued this fire mark in 1869. The round brass mark features the simple text: “NEW ORLEANS/MUTUAL INSURANCE/ASSOCIATION” and has been painted red. The New Orleans Mutual Insurance Association operated from 1869 until 1874 when it reorganized as a stock insurance company and dropped “Mutual” from its name. The later company operated until 1899.
Location
Currently not on view
date made
1869
maker
unknown
ID Number
2005.0233.0477
accession number
2005.0233
catalog number
2005.0233.0477

Hand-in-Hand Fire Office Fire Mark

Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured.
Description (Brief)
Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured. Properties were identified by leaden badges (fire marks) bearing a insurance company’s emblem and often stamped with the customer’s policy number.
The Hand-in-Hand Fire Office of London, England issued this lead fire mark around 1832. The mark consists of two clasped hands shaking underneath a crown. The strip of metal underneath the hands is inscribed with the policy number “103769.” The Hand-in-Hand Fire Office operated from 1696 until 1905, when it was acquired by the Commercial Union.
Location
Currently not on view
date made
ca 1832
ID Number
2005.0233.0562
accession number
2005.0233
catalog number
2005.0233.0562

Baltimore Equitable Society Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Baltimore Equitable Society of Baltimore, Maryland issued this fire mark around 1845. The cast iron mark features a raised image of two clasped hands with linked chain cuffs on a square background. Remnants of gold paint can be seen on the hands. The Baltimore Equitable Society was founded in 1794 and is still in operation today. The “Sign of the Clasped Hands” fire mark is still available from the Baltimore Equitable Society, and comes in cast aluminum that is painted black overall, with hands and numbering in gold.
Location
Currently not on view
date made
ca 1845
maker
unknown
ID Number
2005.0233.0483
accession number
2005.0233
catalog number
2005.0233.0483

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark in 1875. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF.” The engine and “UF” were painted gold, which has begun to flake off. The policy number “7374” is painted in gold at the base of the mark. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
1875
maker
unknown
ID Number
2005.0233.0442
accession number
2005.0233
catalog number
2005.0233.0442

Baltimore Equitable Society Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Baltimore Equitable Society of Baltimore, Maryland issued this fire mark around 1845. The cast iron mark features a raised image of two clasped hands with linked chain cuffs on a square background. Remnants of gold paint can be seen on the hands. The Baltimore Equitable Society was founded in 1794 and is still in operation today. The “Sign of the Clasped Hands” fire mark is still available from the Baltimore Equitable Society, and comes in cast aluminum that is painted black overall, with hands and numbering in gold.
Location
Currently not on view
date made
ca 1845
maker
unknown
ID Number
2005.0233.0484
accession number
2005.0233
catalog number
2005.0233.0484

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America issued this fire mark around 1800-1830. This fire mark is based on the designs of Claudius Francis LeGrand, consisting of an image of a spread-winged eagle rising from a cloud embossed upon a copper oval. The eagle is painted gold, with the background painted a matte black. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
1800-1830
maker
unknown
ID Number
2005.0233.0388
accession number
2005.0233
catalog number
2005.0233.0388

Lumbermen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lumbermen’s Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark in 1873. The fire mark consists of an overlapping monogram of the company’s initials, “LI Co” embossed upon an iron square. The mark is framed with four logs that overlap at the corners. The Lumbermen’s was the last newly organized insurance company in Philadelphia to issue a cast iron fire mark.
Location
Currently not on view
date made
1873
maker
unknown
ID Number
2005.0233.0438
accession number
2005.0233
catalog number
2005.0233.0438

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America of Philadelphia, Pennsylvania issued this tinned sheet iron fire mark during the late 19th century. The rectangular fire mark bears block lettering that reads “NORTH/AMERICA /A.D. 1794.” The background of the mark was painted silver and white, and the lettering is painted black. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
ca 1880
maker
unknown
ID Number
2005.0233.0573
accession number
2005.0233
catalog number
2005.0233.0573

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Pittsburgh, Pennsylvania issued this cast iron fire mark in 1834. This mark was taken from a building on Marbury Street (now Third Street) in Pittsburgh that was owned by James Wood. The square mark has a raised image of a Philadelphia-style pumper in the center. The Firemen’s Insurance Company operated from 1834 until 1845, when losses suffered in the Great Fire of Pittsburgh forced it to close.
Location
Currently not on view
date made
1834
ID Number
2005.0233.0507
accession number
2005.0233
catalog number
2005.0233.0507

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen’s Insurance Company of New Orleans, Louisiana issued this fire mark around 1875. The Firemen’s Insurance fire mark consisted of a raised image of an early fire hydrant with hose attached, surrounded by the letters F.I. Co. in the center of a cast iron oval. This fire mark’s symbol is taken from the imagery associated with the Fire Association of Philadelphia. The Firemen’s Insurance Company of New Orleans operated from 1875 until 1898.
Location
Currently not on view
date made
ca 1875
maker
unknown
ID Number
2005.0233.0472
accession number
2005.0233
catalog number
2005.0233.0472

Hope Mutual Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Hope Mutual Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark between 1854 and 1860. The oval-shaped mark has a beaded edge and a central image of a female figure standing by a rock or pedestal and placing her hand on an anchor. The female figure is intended to be an allegorical representation of Hope. The mark is made of cast iron, and has been painted black.
Location
Currently not on view
date made
1854
company dates
1854–1860
maker
unknown
ID Number
2005.0233.0439
accession number
2005.0233
catalog number
2005.0233.0439

Baltimore Equitable Society Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Baltimore Equitable Society of Baltimore, Maryland issued this fire mark around 1837. The cast iron mark features a raised image of two clasped hands on a square background. Remnants of gold paint can be seen on the hands. The Baltimore Equitable Society was founded in 1794 and is still in operation today. The “Sign of the Clasped Hands” fire mark is still available from the Baltimore Equitable Society, and comes in cast aluminum that is painted black overall, with hands and numbering in gold.
Location
Currently not on view
date made
ca 1837
maker
unknown
ID Number
2005.0233.0482
accession number
2005.0233
catalog number
2005.0233.0482

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1819
maker
unknown
ID Number
2005.0233.0372
accession number
2005.0233
catalog number
2005.0233.0372

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1840. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
Location
Currently not on view
date made
1840
maker
unknown
ID Number
2005.0233.0492
accession number
2005.0233
catalog number
2005.0233.0492

State Mutual Fire and Marine Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The State Mutual Fire and Marine Insurance Company of Hannibal, Missouri issued this zinc fire mark in 1865. The oval mark features a relief of the state seal of Missouri in the center, with raised text around the rim that reads “STATE/MUTUAL.” The mark has been painted red. The State Mutual Fire and Marine Insurance Company operated from 1865 until 1873.
Location
Currently not on view
date made
1865
maker
unknown
ID Number
2005.0233.0513
accession number
2005.0233
catalog number
2005.0233.0513

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this fire mark for policy number 1372 in 1803. This Mutual fire mark consists of a leaden image of a tree nailed to an oval-shaped wooden board. The policy “No. 1372” can be faintly seen at the trunk of the tree. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1803
maker
unknown
ID Number
2005.0233.0424
accession number
2005.0233
catalog number
2005.0233.0424

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 205 to Jonathan Zane of 46 Almond Street, Philadelphia, Pennsylvania around 1753. The fire mark consists of the company’s symbol cast in lead depicting four hands clasped at the wrist fastened to a square pine board. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation. This square board is only one of two known surviving marks from the original run of at least two hundred and fifty square boards. Subsequent marks were on shield-shaped boards.
date made
1753
maker
Stow, John
ID Number
2005.0233.0016
accession number
2005.0233
catalog number
2005.0233.0016

Royal Exchange Assurance Fire Mark

Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured.
Description (Brief)
Beginning in the late 17th century, English insurance companies maintained private fire brigades that were paid to respond to fires at properties they insured. Properties were identified by leaden badges (fire marks) bearing a insurance company’s emblem and often stamped with the customer’s policy number.
The Royal Exchange Assurance of London, England issued this lead fire mark around 1778. The fire mark features an oval upper section that is engraved with an image of the Royal Exchange building in London, but is missing its open crown at the top. There is a section under the oval that is inscribed with the policy number “72968.” The Royal Exchange Assurance was founded in 1720 and operated until 1968 when it was merged with the Guardian Assurance Company to create the Guardian Royal Exchange Assurance.
Location
Currently not on view
date made
ca 1778
ID Number
2005.0233.0564
accession number
2005.0233
catalog number
2005.0233.0564

People's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The People's Insurance Company, New Orleans, Louisiana issued this fire mark around 1871. The shield-shaped brass mark has a central image of a fireman with trumpet in hand. The fireman’s pose is similar to the one taken by the subject in the Currier and Ives print, “The American Fireman: Rushing to the Conflict.” There is text around the mark that reads “THE PEOPLE’S/INSURANCE.” The People’s Insurance Company operated from 1871 until 1887.
Location
Currently not on view
date made
ca 1871
maker
unknown
ID Number
2005.0233.0469
accession number
2005.0233
catalog number
2005.0233.0469

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1865. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF” painted gold. Holes for mounting exist on both the sides and top of the mark. The mark has a beveled edge, and trace parts of the engine are painted gold. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1865
maker
unknown
ID Number
2005.0233.0441
accession number
2005.0233
catalog number
2005.0233.0441

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.