Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Topic: Fire Fighting

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this fire mark for policy number 1577 in 1803. This Mutual fire mark consists of a leaden image of a tree painted red nailed to an oval-shaped wooden board. The policy “No. 1577” can be faintly seen at the trunk of the tree. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1803
maker
unknown
ID Number
2005.0233.0423
accession number
2005.0233
catalog number
2005.0233.0423

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1877. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF.” It looks as if the engine and “UF” were originally painted gold, which has subsequently worn off. This fire mark is painted brown. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1877
maker
unknown
ID Number
2005.0233.0450
accession number
2005.0233
catalog number
2005.0233.0450

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark around 1820. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with gushing hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded by a group of eleven volunteer engine companies and five volunteer hose companies in 1817. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
ca 1820
maker
unknown
ID Number
2005.0233.0391
accession number
2005.0233
catalog number
2005.0233.0391

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this squatty cast iron flat back fire mark around 1829. This Mutual fire mark is made of cast iron, featuring a raised image of a tree with painted green leaves in the center of an oblong oval. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
ca 1829
maker
unknown
ID Number
2005.0233.0434
accession number
2005.0233
catalog number
2005.0233.0434

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this cast iron hollow back fire mark around 1810. This Mutual fire mark is made of cast iron, featuring a raised image of a tree in the center of an oval. The tree has been painted green. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1810
maker
unknown
ID Number
2005.0233.0430
accession number
2005.0233
catalog number
2005.0233.0430

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania, issued this fire mark to a building on Front and Coates (now Fairmount) Avenue in Philadelphia in 1797. This Mutual fire mark consists of a leaden image of a tree nailed to a shield-shaped pine board. The mark shows some remnants of green paint on the tree’s leaves, and the board has been painted red. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1797
maker
unknown
ID Number
2005.0233.0418
accession number
2005.0233
catalog number
2005.0233.0418

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1877. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF.” This fire mark is painted brown. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1877
maker
unknown
ID Number
2005.0233.0448
accession number
2005.0233
catalog number
2005.0233.0448

United Firemen’s Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company of Nashville, Tennessee issued this cast iron fire mark around 1852. The oval mark has protruding flourishes at its top, bottom, and sides. There are raised letters at the top that reads “UFIC” and a raised image in the center of a fire plug with hose coming from the back to the front.
Location
Currently not on view
date made
ca 1852
maker
unknown
ID Number
2005.0233.0537
accession number
2005.0233
catalog number
2005.0233.0537

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1820. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1820
maker
unknown
ID Number
2005.0233.0377
accession number
2005.0233
catalog number
2005.0233.0377

Charleston Mutual Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Charleston Mutual Insurance Company of Charleston, South Carolina issued this fire mark around 1798. The mark features a raised image of an angel bringing rain and pouring water over a burning city, with an overhead text that reads “MUTUAL INSURANCE COMPANY.” The Charleston Mutual Insurance Company operated from 1797 until 1806.
Location
Currently not on view
date made
ca 1798
maker
unknown
ID Number
2005.0233.0468
accession number
2005.0233
catalog number
2005.0233.0468

Mobile Fire Department Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mobile Fire Department Insurance Company of Mobile, Alabama issued this fire mark around 1866-1879. This oval cast iron fire mark features a profile view of a typical firefighter’s helmet, with a front shield and rear brim. Below the helmet features the text “MFD/ICo.” The Mobile Fire Department Insurance Company operated from 1866 until 1879.
Location
Currently not on view
date made
1866-1879
maker
unknown
ID Number
2005.0233.0478
accession number
2005.0233
catalog number
2005.0233.0478

Penn Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Penn Insurance Company of Pittsburgh, Pennsylvania issued this fire mark in 1841. The mark consists of a two dimensional bust of William Penn cast in relief, who is depicted wearing a tricorne hat, cravat, and jacket. Underneath the bust is a crescent-shaped banner that reads “INSURED” in raised block text. The bust is painted gold, and the text is painted brown. The Penn Insurance Company operated from 1841 until 1845, closing after the great fire in Pittsburgh in April of 1845.
Location
Currently not on view
date made
1841
maker
unknown
ID Number
2005.0233.0504
accession number
2005.0233
catalog number
2005.0233.0504

Baltimore Equitable Society Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Baltimore Equitable Society of Baltimore, Maryland issued this fire mark between 1794 and 1820. The mark consists of a rectangular wooden board with two clasped iron hands painted red at the top. The board has a wooden border around the frame. The Baltimore Equitable Society was founded in 1794 and is still in operation today. The “Sign of the Clasped Hands” fire mark is still available from the Baltimore Equitable Society, and comes in cast aluminum that is painted black overall, with hands and numbering in gold.
Location
Currently not on view
date made
1794–1820
maker
unknown
ID Number
2005.0233.0481
accession number
2005.0233
catalog number
2005.0233.0481

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1840. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
Location
Currently not on view
date made
1840
maker
unknown
ID Number
2005.0233.0491
accession number
2005.0233
catalog number
2005.0233.0491

Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1835. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
Location
Currently not on view
date made
1835
maker
unknown
ID Number
2005.0233.0489
accession number
2005.0233
catalog number
2005.0233.0489

Lumbermen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lumbermen’s Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark in 1873. The fire mark consists of an overlapping monogram of the company’s initials, “LI Co” embossed upon an iron square. The mark is framed with four logs that overlap at the corners. The Lumbermen’s was the last newly organized insurance company in Philadelphia to issue a cast iron fire mark.
Location
Currently not on view
date made
1873
maker
unknown
ID Number
2005.0233.0436
accession number
2005.0233
catalog number
2005.0233.0436

Union Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Union Insurance Company of Charleston, South Carolina issued this fire mark sometime around 1807-1839. The oval mark is made of cast iron. In the foreground is the image of two hands shaking, and in the background there is an intact building to the left, and a building engulfed in flames to the right. There is a text above the intact building that reads, “RESTORED.” The outer rim bears the text “UNION INSURANCE COMP.” The Union Insurance Company of Charleston operated from 1807 until 1839.
Location
Currently not on view
date made
1807-1839
maker
unknown
ID Number
2005.0233.0466
accession number
2005.0233
catalog number
2005.0233.0466

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
This fire mark is an example of the type that the Insurance Company of North America produced between 1929 and 1942 for the Chinese market. The circular mark has a red background in the center which bears the INA Eagle and the inscription I.N.A./1792. Outside the red center is the text “INSURANCE Co., OF NORTH AMERICA” at the top and Kanji script at the bottom.
Location
Currently not on view
date made
1929-1932
ID Number
2005.0233.0570
accession number
2005.0233
catalog number
2005.0233.0570

Dutchess County Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Dutchess County Insurance Company of Poughkeepsie, New York issued this cast iron fire mark in 1814. The circular mark has a nail hanger at the top, a raised profile image of a Native American wearing a headdress, with the raised initials “DFMLC” around the bottom. The Dutchess County Insurance Company operated from 1814 until around 1828. The initials “F M L” refer to the types of insurance written by the company, “Fire, Marine and Life.”
Location
Currently not on view
date made
1814
maker
unknown
ID Number
2005.0233.0551
accession number
2005.0233
catalog number
2005.0233.0551

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark during the 1860s. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1860-1869
maker
unknown
ID Number
2005.0233.0399
accession number
2005.0233
catalog number
2005.0233.0399

Insurance Company of Florida Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of Florida of Jacksonville, Florida issued this fire mark in 1841. The Insurance Company of Florida lasted only a few years. The wooden initials “IF” are affixed to a shield-shaped wooden backing.
Location
Currently not on view
date made
1841
maker
unknown
ID Number
2005.0233.0380
accession number
2005.0233
catalog number
2005.0233.0380

Baltimore Equitable Society Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Baltimore Equitable Society of Baltimore, Maryland issued this fire mark to Thomas Mortimer for a two story brick dwelling on the south side of York Street, between Forrest and Goodman Streets, on May 20, 1807. The mark consists of a rectangular wooden board with two iron clasped hands at the top. The Baltimore Equitable Society was founded in 1794 and is still in operation today. The “Sign of the Clasped Hands” fire mark is still available from the Baltimore Equitable Society, and comes in cast aluminum that is painted black overall, with hands and numbering in gold.
Location
Currently not on view
date made
1807
maker
unknown
ID Number
2005.0233.0480
accession number
2005.0233
catalog number
2005.0233.0480

Philadelphia Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Insurance Company issued this fire mark for policy number 9 to a building on 29-31 Saint Mary’s Street (now Rodman Street, near Sixth Street) in Philadelphia, Pennsylvania in 1804. The mark consists of the image of a dove with an olive branch in its beak alighting upon a hand. This hollow-backed lead image is attached to a wooden shield-shaped board. This mark is the only Philadelphia Insurance Company fire mark known to be in existence. The Philadelphia Insurance Company was founded in 1804 and disbanded in 1844.
Location
Currently not on view
date made
1804
maker
unknown
ID Number
2005.0233.0435
accession number
2005.0233
catalog number
2005.0233.0435

Hope Mutual Fire Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Hope Mutual Fire Insurance Company of St. Louis was active from 1857 until 1901, when it was purchased by the National Fire Insurance Company of Hartford, Connecticut. The shield-shaped fire mark is made of zinc, with a raised image of an anchor in its center. The mark has a raised rim and raised lettering that reads “HOPE/MUTUAL/ST. LOUIS.”
Location
Currently not on view
date made
1858
maker
unknown
ID Number
2005.0233.0512
accession number
2005.0233
catalog number
2005.0233.0512

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