Advertising

Ivory Soap Ad

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Place: Philadelphia

Lumbermen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Lumbermen’s Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark in 1873. The fire mark consists of an overlapping monogram of the company’s initials, “LI Co” embossed upon an iron square. The mark is framed with four logs that overlap at the corners. The Lumbermen’s was the last newly organized insurance company in Philadelphia to issue a cast iron fire mark.
Location
Currently not on view
date made
1873
maker
unknown
ID Number
2005.0233.0438
accession number
2005.0233
catalog number
2005.0233.0438

Hope Mutual Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Hope Mutual Insurance Company of Philadelphia, Pennsylvania issued this cast iron fire mark between 1854 and 1860. The oval-shaped mark has a beaded edge and a central image of a female figure standing by a rock or pedestal and placing her hand on an anchor. The female figure is intended to be an allegorical representation of Hope. The mark is made of cast iron, and has been painted black.
Location
Currently not on view
date made
1854
company dates
1854–1860
maker
unknown
ID Number
2005.0233.0439
accession number
2005.0233
catalog number
2005.0233.0439

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1819. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1819
maker
unknown
ID Number
2005.0233.0372
accession number
2005.0233
catalog number
2005.0233.0372

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1029 to Martin Flick of 24 Queen Street, Philadelphia, Pennsylvania in 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1765
maker
unknown
ID Number
2005.0233.0346
accession number
2005.0233
catalog number
2005.0233.0346

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania issued this fire mark for policy number 1372 in 1803. This Mutual fire mark consists of a leaden image of a tree nailed to an oval-shaped wooden board. The policy “No. 1372” can be faintly seen at the trunk of the tree. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1803
maker
unknown
ID Number
2005.0233.0424
accession number
2005.0233
catalog number
2005.0233.0424

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 205 to Jonathan Zane of 46 Almond Street, Philadelphia, Pennsylvania around 1753. The fire mark consists of the company’s symbol cast in lead depicting four hands clasped at the wrist fastened to a square pine board. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation. This square board is only one of two known surviving marks from the original run of at least two hundred and fifty square boards. Subsequent marks were on shield-shaped boards.
date made
1753
maker
Stow, John
ID Number
2005.0233.0016
accession number
2005.0233
catalog number
2005.0233.0016

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1678 to the home at 237 South Front Street, Philadelphia, Pennsylvania during the 1780s. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1780s
maker
unknown
ID Number
2005.0233.0355
accession number
2005.0233
catalog number
2005.0233.0355

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this brass fire mark in 1857. The mark is painted brown and bears the policy number “26350” painted in black at the bottom. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1857
maker
unknown
ID Number
2005.0233.0402
accession number
2005.0233
catalog number
2005.0233.0402

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this brass fire mark in 1859. The fire mark is painted brown, with a golden color showing underneath. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1859
maker
unknown
ID Number
2005.0233.0403
accession number
2005.233
catalog number
2005.0233.0403

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1865. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF” painted gold. Holes for mounting exist on both the sides and top of the mark. The mark has a beveled edge, and trace parts of the engine are painted gold. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1865
maker
unknown
ID Number
2005.0233.0441
accession number
2005.0233
catalog number
2005.0233.0441

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark around 1847-1848. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752 as the first fire insurance company in America, and included Benjamin Franklin as one of its founding members. The Contributionship was a mutual assurance company, represented by its “Hand in Hand” fire mark.
Location
Currently not on view
date made
1847-1848
maker
unknown
ID Number
2005.0233.0379
accession number
2005.0233
catalog number
2005.0233.0379

Mutual Assurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Mutual Assurance Company for Insuring Houses from Loss by Fire of Philadelphia, Pennsylvania, issued this fire mark for policy number 23 in 1785. This Mutual fire mark consists of a leaden image of a tree whose leaves were painted green nailed to a shield-shaped pine board that has been painted brown. The policy number is painted in gold. The Mutual was founded in 1784 by former policyholders of the Philadelphia Contributionship for the Insurance of Houses from Loss by Fire. The Philadelphia Contributionship decided that buildings with trees in front of them posed a fire hazard and would no longer be insured. Since trees were abundant in early Philadelphia, this decision created a rift in the Contributionship’s membership. The Mutual was founded to provide insurance to those members whose buildings had trees. The adoption of the “Green Tree” as the company’s fire mark was a nod to the dispute that led to the Mutual’s founding.
Location
Currently not on view
date made
1785
maker
unknown
ID Number
2005.0233.0417
accession number
2005.0233
catalog number
2005.0233.0417

United Firemen's Insurance Company Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The United Firemen’s Insurance Company issued this fire mark around 1872. The oval cast iron mark features a central image of a steam-powered fire engine in relief, flanked by the initials “UF.” It looks as if the engine and “UF” were originally painted gold, which has subsequently worn off. The policy number “3398” is painted in gold at the base of the mark. The United Firemen's Insurance Company was incorporated in 1860 by a group of 28 engine and hose companies that were not part of the Fire Association of Philadelphia. Since the Fire Association did not pay dividends to companies that were not members, these twenty-eight companies formed the new United Firemen's Insurance Company of Philadelphia to profit from the insurance business. Steam fire engines were a new technology in 1860, and the UFI's use of a steamer on its fire mark shows a desire to be associated with the latest innovations in firefighting and prevention.
Location
Currently not on view
date made
ca 1872
maker
unknown
ID Number
2005.0233.0444
accession number
2005.0233
catalog number
2005.0233.0444

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 413 to William Bromwich of 102 Arch Street, Philadelphia, Pennsylvania in 1758. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1758
maker
unknown
ID Number
2005.0233.0345
accession number
2005.0233
catalog number
2005.0233.0345

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America issued an eagle fire mark from 1796 until 1800. The INA commissioned these marks from sculptor Claudius Francis LeGrand, and paid him $512 for 256 fire marks. Starting in 1796, INA offered their policyholders a choice between their previous star-shaped mark (which cost $1.33) and the eagle mark (which cost $2.00). This fire mark consisted of a leaden image of a spread-winged eagle arising from a cloud, affixed to a wooden oval. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
ca. 1796
maker
unknown
ID Number
2005.0233.0384
accession number
2005.0233
catalog number
2005.0233.0384

Insurance Company of North America Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Insurance Company of North America issued an eagle fire mark from 1796 until 1800. The INA commissioned these marks from sculptor Claudius Francis LeGrand, and paid him $512 for 256 fire marks. Starting in 1796, INA offered their policy holders a choice between their previous star-shaped mark (which cost $1.33) and the eagle mark (which cost $2.00). This fire mark consisted of a leaden image of a spread-winged eagle arising from a cloud, affixed to a wooden oval. A group of influential citizens in Philadelphia, Pennsylvania founded the Insurance Company of North America in 1792. The INA was the first joint stock insurance company in the United States, and focused its business on marine and fire insurance. The Insurance Company of North America and related companies merged with the Connecticut General Life Insurance Company in 1982 to become the CIGNA Corporation. A later sale made INA a part of ACE Holdings, where it still operates today.
Location
Currently not on view
date made
ca. 1796
maker
unknown
ID Number
2005.0233.0383
accession number
2005.0233
catalog number
2005.0233.0383

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark around 1850. The bottom of the mark bears the policy number “15041” painted in gold. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history.
Location
Currently not on view
date made
1850
maker
unknown
ID Number
2005.0233.0396
accession number
2005.0233
catalog number
2005.0233.0396

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark in Philadelphia, Pennsylvania around 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
ca 1765
maker
unknown
ID Number
2005.0233.0347
accession number
2005.0233
catalog number
2005.0233.0347

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark around 1866. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. This mark shows remnants of gold paint and an illegible policy number in gold at the bottom. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
ca 1866
maker
unknown
ID Number
2005.0233.0408
accession number
2005.0233
catalog number
2005.0233.0408

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark in 1867. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1867
maker
unknown
ID Number
2005.0233.0410
accession number
2005.0233
catalog number
2005.0233.0410

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark in 1869. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. This fire mark has been painted brown. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1869
maker
unknown
ID Number
2005.0233.0413
accession number
2005.0233
catalog number
2005.0233.0413

Philadelphia Contributionship Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 3337 to John Stoddart, who lived at the south side of Church Alley between 2nd and 3rd street of Philadelphia, Pennsylvania around 1809. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
Location
Currently not on view
date made
1809
maker
unknown
ID Number
2005.0233.0365
accession number
2005.0233
catalog number
2005.0233.0365

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia issued this cast iron fire mark around 1848. The bottom of the mark bears the policy number “12401” painted in gold. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history.
Location
Currently not on view
date made
1848
maker
unknown
ID Number
2005.0233.0397
accession number
2005.0233
catalog number
2005.0233.0397

Fire Association of Philadelphia Fire Mark

Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number.
Description (Brief)
Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
The Fire Association of Philadelphia, Pennsylvania issued this cast iron fire mark in 1867. The Fire Association’s fire mark consisted of a raised image of an early fire hydrant with hose attached, flanked by the letters F.A. in the center of an oval. The F.A. adopted a fireplug as their symbol to celebrate the contribution of Philadelphia's innovative public water system to their mission of fighting fire. The Fire Association of Philadelphia was an insurance company founded in 1817 by a group of eleven volunteer engine companies and five volunteer hose companies. A percentage of the Fire Association’s insurance company’s profits were distributed to the volunteer companies. The F.A. fire mark was extremely popular, and an estimated 40,000 fire marks were issued during the company’s history. The Fire Association operated until 1958, when it merged with the Reliance Insurance Company of Philadelphia.
Location
Currently not on view
date made
1867
maker
unknown
ID Number
2005.0233.0405
accession number
2005.0233
catalog number
2005.0233.0405

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