Placard, Frites

Julia Child occasionally used French bistro signs as props on the early episodes of The French Chef television series, which first aired in 1963. This sign, in red and black lettering, advertises “Frites,” or French fries, one of the few French foods she knew her American audience would find familiar. Julia’s introduction of both favorite dishes and unfamiliar cuisine through humor and a sense of adventure brought the message home to viewers in an accessible and memorable way.
Object Name
Physical Description
plastic (overall material)
metal (overall material)
paint (overall material)
overall: 24 cm x 15 cm; 9 7/16 in x 5 29/32 in
ID Number
catalog number
accession number
FOOD: Transforming the American Table 1950-2000
See more items in
Home and Community Life: Occupations
FOOD: Transforming the American Table 1950-2000
Food: Transforming the American Table 1950-2000
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Julia Child

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