Nielsen TV Viewing Diary, 1977

Description
This TV viewing diary was part of the Nielson Company system for gathering information from households about media listening and viewing habits from 1949 until the early 1970s. The data gleaned from sample homes enabled campaign pollsters to track viewing patterns during candidates’ television appearances and to refine schedules of paid political advertising.
date made
1977
Physical Description
paper (overall material)
white, red, black (overall color)
Measurements
overall: 5 3/4 in x 7 in; 14.605 cm x 17.78 cm
ID Number
1988.0825.09
catalog number
1988.0825.09
accession number
1988.0825
Credit Line
Nielsen Media Research
subject
Television broadcasts
Television
See more items in
Political History: Political History, General History Collection
Government, Politics, and Reform
American Democracy: A Great Leap of Faith
Exhibition
Exhibition
Exhibition Location
National Museum of American History
Data Source
National Museum of American History