Nielsen TV Viewing Diary, 1977

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Description:

This TV viewing diary was part of the Nielson Company system for gathering information from households about media listening and viewing habits from 1949 until the early 1970s. The data gleaned from sample homes enabled campaign pollsters to track viewing patterns during candidates’ television appearances and to refine schedules of paid political advertising.

Date Made: 1977

General Subject Association: Television broadcastsUsed: Television

Subject:

See more items in: Political and Military History: Political History, General History Collection, Government, Politics, and Reform, American Democracy: A Great Leap of Faith

Exhibition: American Democracy

Exhibition Location: National Museum of American History

Credit Line: Nielsen Media Research

Data Source: National Museum of American History

Id Number: 1988.0825.09Catalog Number: 1988.0825.09Accession Number: 1988.0825

Object Name: Diary, Television Viewing

Physical Description: paper (overall material)white, red, black (overall color)Measurements: overall: 5 3/4 in x 7 in; 14.605 cm x 17.78 cm

Metadata Usage: CC0

Guid: http://n2t.net/ark:/65665/ng49ca746a8-ff02-704b-e053-15f76fa0b4fa

Record Id: nmah_1053595

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