Levlen 28 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Berlex Laboratories, Inc. of Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1985. The monthly dosage of 28 pills is arranged in 4 weekly rows labeled by day of the week and dispensed in a plastic compact case. Included in this physician's sample is a booklet entitled “What you should know about your new oral contraceptive.”
Location
Currently not on view
date made
ca 1985
maker
Berlex Laboratories, Inc.
place made
United States: New Jersey, Wayne
Physical Description
cardboard (packaging material)
foil (blister pack material)
levonorgestrel, 0.15 mg (drug active ingredients)
ethinyl estradiol, 0.03 mg (drug active ingredients)
cardboard (box material)
plastic (slidecase material)
plastic (blister pack material)
paper (booklet, sheet material)
Measurements
overall: 1.7 cm x 10.6 cm x 13.8 cm; 11/16 in x 4 3/16 in x 5 7/16 in
overall: 3/4 in x 4 1/4 in x 5 1/2 in; 1.905 cm x 10.795 cm x 13.97 cm
ID Number
1988.0655.08
catalog number
1988.0655.08
accession number
1988.0655
Credit Line
Gift of Gladys Abell Johnson
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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