Norinyl 1+35 28-Day Oral Contraceptive

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Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Syntex Incorporated of Humacao, Puerto Rico, produced this Norinyl 1 + 35 brand oral contraceptive around 1987. The 28-pill monthly dose of Norinyl has 21 green pills arranged in a racetrack pattern with each pill labeled by day of the week, and 7 inert orange pills arrange in a row below. The cardboard blister pack is in a brown synthetic suede "Wallette" dispenser. Norinyl came with a booklet entitled “What you should know about oral contraceptives.”
Location
Currently not on view
date made
ca 1987
maker
Syntex F.P. Inc.
place made
Puerto Rico: Humacao, Humacao
Physical Description
plastic (wallet case material)
plastic (blister pack material)
foil (blister pack material)
paper (booklet, insert material)
norethindrone, 1 mg (drug active ingredients)
ethinyl estradiol, 0.035 mg (drug active ingredients)
Measurements
overall: 2 cm x 13.3 cm x 12 cm; 13/16 in x 5 1/4 in x 4 3/4 in
overall, as stored: 3/4 in x 5 1/4 in x 4 3/4 in; 1.905 cm x 13.335 cm x 12.065 cm
ID Number
1988.0655.09
catalog number
1988.0655.09
accession number
1988.0655
Credit Line
Gift of Gladys Abell Johnson
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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