Nordette Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories of Philadelphia, Pennsylvania, produced this Nordette brand oral contraceptive around 1982. The 21-pill regimen is in a grey blister pack that slides into a grey plastic sleeve. The prescription also comes with a booklet containing patient information.
Location
Currently not on view
booklet
1982-07
maker
Wyeth Laboratories
place made
United States: Pennsylvania, Philadelphia
Physical Description
levonorgestrel, 0.15 mgmg (drug active ingredients)
plastic (sleeve material)
plastic (package material)
paper (booklet material)
ethinyl estradiol, 0.03 (drug active ingredients)
Measurements
overall: .5 cm x 12 cm x 19.8 cm; 3/16 in x 4 3/4 in x 7 13/16 in
overall: 5 1/2 in x 2 1/4 in x 1/4 in; 13.97 cm x 5.715 cm x .635 cm
ID Number
1988.0655.13
catalog number
1988.0655.13
accession number
1988.0655
Credit Line
Gift of Gladys Abell Johnson
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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