Zorane 150 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Lederle Laboratories Division of the American Cyanimid Company produced this Zorane 1/50 brand oral contraceptive in 1974. The green and white packaging has a cover with a floral print and an image of a butterfly. The 28-pill regimen consists of 21 hormone pills and 7 inert pills. The pills are contained in a rectangular green plastic compact. A booklet entitled “What you should know about ‘the pill,’” with an image of a man and a woman on the cover, is included.
Location
Currently not on view
date made
1980
maker
American Cyanamid Company. Lederle Laboratories Division
place made
United States: New York, Pearl River
Physical Description
norethindrone acetate, 1.0 mg (drug active ingredients)
ethinyl estradiol, 50 mcg (drug active ingredients)
green (overall color)
white (overall color)
Measurements
overall: 2.6 cm x 11.8 cm x 13.9 cm; 1 in x 4 5/8 in x 5 1/2 in
overall, pill pack: 7 in x 3 3/8 in x 1/4 in; 17.78 cm x 8.5725 cm x .635 cm
overall, envelope: 5 1/2 in x 4 5/8 in x 1/8 in; 13.97 cm x 11.7475 cm x .3175 cm
ID Number
1981.0760.070
catalog number
1981.0760.070
accession number
1981.0760
Credit Line
Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.
subject
Birth Control/Contraception
See more items in
Medicine and Science: Medicine
Birth Control
Health & Medicine
Data Source
National Museum of American History, Kenneth E. Behring Center

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