Hotpoint Electric Toaster

The quest for the perfect slice of toast led to many innovations in toaster engineering and design. A September 1930 Ladies’ Home Journal advertisement proclaimed this Hotpoint single-slice electric toaster produced “Golden brown slices of scientifically caramelized goodness” as well as being “the most beautifully designed toaster in over twenty-six years of electric appliance leadership.” Hotpoint was a British appliance company founded in 1911. In the 1920s, through a joint venture with General Electric, the two companies began to make electric toasters for homes in both England and the United States.
Electric toasters, which did not gain real popularity until the late 1920s, were often a symbol of modernism. The toaster’s “Art Deco” styling was a combination of many different art movements of the time. It used geometric shapes and unusual, modern materials to create a new, “modern” aesthetic that became increasingly popular until the great depression.
date made
ca 1932
patent date
Hotpoint Edison General Electric Appliance Company, Inc.
place made
United States: Illinois, Chicago
Physical Description
steel, chrome-plated (overall material)
plastic (Bakelite) (overall material)
mica (overall material)
overall: 18 cm x 19 cm x 13 cm; 7 1/16 in x 7 1/2 in x 5 1/8 in
ID Number
catalog number
accession number
catalog number
Credit Line
Gift of Joyce Barth and Florence E. Scuderi
Food Culture
Household Tools and Equipment
See more items in
Home and Community Life: Domestic Life
Artifact Walls exhibit
Domestic Furnishings
Art in Industry
Exhibition Location
National Museum of American History
Data Source
National Museum of American History


"Golden brown slices of scientifically caramelized goodness " is a wonderful line. That a piece of crispy bread could elicit such wonder! I'm thankful to museums for preserving both the objects and perspectives of the past.

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