Tri-Novum Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Ortho-Cilag Pharmaceutical Limited of Buckinghamshire, England, produced this TriNovum brand oral contraceptive in 1988. The monthly dosage of 21 pills is arranged in three rows of 7 pills, numbered 1–21 in a switchback pattern, with the days of the week listed at the left. This package of TriNovum contains three blister packs of 21 pills.
Currently not on view
Object Name
oral contraceptives, tablets of
contraceptive, oral
date made
Ortho-Cilag Pharmaceutical Limited
Physical Description
foil (blister packs material)
norethisterone B. P., 0.5 mg (drug active ingredients)
ethinyloestradiol B. P., 35 mcg (drug active ingredients)
norethisterone B. P., 0.75 mg (drug active ingredients)
norethisterone B. P., 1.0 mg (drug active ingredients)
cardboard (box material)
plastic (blister packs material)
paper (leaflet material)
box: 1.3 cm x 9.6 cm x 4.4 cm; 1/2 in x 3 3/4 in x 1 3/4 in
blister packs (3): 9 cm x 4 cm; 3 9/16 in x 1 9/16 in
folded leaflet: 26.5 cm x 25.5 cm; 10 7/16 in x 10 1/16 in
overall, box: 1 3/4 in x 4 in x 1/2 in; 4.445 cm x 10.16 cm x 1.27 cm
overall, pill pack: 1 1/2 in x 3 1/2 in x 1/8 in; 3.81 cm x 8.89 cm x .3175 cm
place made
United Kingdom: England, Buckinghamshire
ID Number
catalog number
accession number
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Kiehl's Inc.
Additional Media

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