1964 World's Fair Florida Citrus Commission Souvenir Orange

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Description
This plastic orange is a souvenir from the Florida state pavilion at the 1964 New York World’s Fair. Visitors to the pavilion’s “Florida Citrus Tower” and Minute Maid Company exhibit were invited to taste juices, see a live porpoise show, and watch the “Florida Citrus Water Ski Show.” The surface of the plastic orange is embossed with a porpoise shape and the message: “I’ve seen the fabulous Florida Porpoise Show, New York World’s Fair,” “The real thing - O.J. from Florida,” and “Compliments of the Florida Citrus Commission.”
The Florida Citrus Commission is a 12-member board, appointed by the Governor of Florida to oversee the Florida Department of Citrus (FDOC). The FDOC, a separate agency from the state’s Department of Agriculture, includes citrus growers, processors, and packers, and is responsible for the marketing, research, and regulation of the state’s citrus industry. In cooperation with the state government, the citrus industry helped promote Florida to tourists. While orange trees were not native to Florida, they—and the warm climate they depended on—became powerful symbols of the sunshine state.
In 1967, the Florida State Legislature declared "the juice obtained from mature oranges of the species Citrus sinensis and hybrids” as the official beverage of the State of Florida (Fla. Stat. 15.032). However, since the 1960s, citrus cultivation rapidly decreased as Florida's population increased and land was developed for other uses. Orange County, Florida, home of Disneyland and Orlando, for example, produced 95% less citrus in 1990 than in 1970.
date made
1964
place made
United States: New York, Queens
Physical Description
plastic (overall material)
Measurements
overall: 3 3/4 in x 3 1/4 in; 9.525 cm x 8.255 cm
ID Number
1989.0438.2466A
catalog number
1989.0438.2466A
accession number
1989.0438
catalog number
NY1964TY17A
related event
New York World's Fair (1964-1965)
See more items in
Culture and the Arts: Entertainment
Food
FOOD: Transforming the American Table 1950-2000
Exhibition
Food: Transforming the American Table 1950-2000
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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