1957 Tupperware Jubilee Plate

Description
This commemorative plate marks the 1957 Tupperware Jubilee and was presented to the dealers and distributors attending the jubilee. It depicts the Wishing Well that was installed at the Tupperware headquarters.
Beginning in the 1930s, chemist Earl S. Tupper (1907–1983) experimented with polyethylene slag, a smelly, black waste product of oil refining processes, to develop uses for it. He devised translucent and opaque colored containers that he first marketed in 1942 as "Welcome Ware," then added lids with a patented seal later in the decade.
Modeled after the lid of a paint can, the lid to a Tupperware container was to be closed with a "burp," to create a partial vacuum and make the seal tight. The product was designed to appeal to the growing number of housewives who worked in suburban kitchens with modern appliances, including large refrigerators that allowed once-a-week trips for grocery shopping at the supermarket. These women formed a market for new and effective methods of food storage. Tupperware's water-tight, airtight seal promised preservation of freshness and limited spills or spoilage.
Yet the capabilities of the new product were not obvious to consumers at first, and Tupper's containers did not sell well in retail stores. A Michigan woman named Brownie Wise thought of marketing Tupperware through the home-sales method. Wise developed the system of Tupperware parties, at which a demonstrator could show the uses and advantages of Tupperware. As Tupperware became a staple of many American kitchens, some women found job opportunities in Tupperware sales.
Object Name
plate
associated dates
1957 07 / 1957 07
maker
unknown
Physical Description
ceramic, earthenware, refined (overall material)
Measurements
overall: 10 1/4 in; 26.035 cm
ID Number
1994.0124.01
catalog number
1994.0124.01
accession number
1994.0124
subject
Domestic Furnishings
American Enterprise
event
Tupperware Jubilee
See more items in
Home and Community Life: Ceramics and Glass
American Enterprise
Exhibition
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center

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