TV Guide, 1994

Description:

Focus groups helped to test the language of the National Republican Congressional Committee’s 1994 “Contract with America.” Republican promotion of the contract included purchasing a prominent advertisement in TV Guide. This copy was displayed by Speaker of the House Newt Gingrich during and after the 1994 congressional election campaign at televised press events. Informal activities and strategies continue to have tremendous influence on politics, notably in public opinion surveys and the ways candidates present themselves to the voters through campaign advertising, news coverage, press conferences, debates, and the Internet.

Associated Dates: 1994 12 12 / 1994 12 12

Used: Political Campaigns

Subject:

See more items in: Political and Military History: Political History, Campaign Collection, Government, Politics, and Reform, American Democracy: A Great Leap of Faith

Exhibition: American Democracy

Exhibition Location: National Museum of American History

Data Source: National Museum of American History

Id Number: 1994.0369.02Catalog Number: 1994.0369.02Accession Number: 1994.0369

Object Name: Magazine

Physical Description: paper (overall material)white (overall color)black (overall color)blue (overall color)red (overall color)orange (overall color)Measurements: average spatial: 5 in x 7 1/2 in; x 12.7 cm x 19.05 cmaverage spatial: 5 in x 7 1/2 in; x 12.7 cm x 19.05 cmoverall open: 10 in x 7 1/2 in; 25.4 cm x 19.05 cm

Guid: http://n2t.net/ark:/65665/ng49ca746aa-02ec-704b-e053-15f76fa0b4fa

Record Id: nmah_1169126

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