TV Guide, 1994

Focus groups helped to test the language of the National Republican Congressional Committee’s 1994 “Contract with America.” Republican promotion of the contract included purchasing a prominent advertisement in TV Guide. This copy was displayed by Speaker of the House Newt Gingrich during and after the 1994 congressional election campaign at televised press events. Informal activities and strategies continue to have tremendous influence on politics, notably in public opinion surveys and the ways candidates present themselves to the voters through campaign advertising, news coverage, press conferences, debates, and the Internet.
associated dates
1994 12 12 / 1994 12 12
associated place
Unlinked Place
Physical Description
paper (overall material)
white (overall color)
black (overall color)
blue (overall color)
red (overall color)
orange (overall color)
average spatial: 5 in x 7 1/2 in; x 12.7 cm x 19.05 cm
average spatial: 5 in x 7 1/2 in; x 12.7 cm x 19.05 cm
overall open: 10 in x 7 1/2 in; 25.4 cm x 19.05 cm
ID Number
catalog number
accession number
Political Campaigns
See more items in
Political History: Political History, Campaign Collection
Government, Politics, and Reform
American Democracy: A Great Leap of Faith
Exhibition Location
National Museum of American History
Data Source
National Museum of American History


Add a comment about this object