Russell Australian Coca-Cola Yo-Yo

Description (Brief)
This plastic yo-yo was manufactured by the Jack Russell Company during the 1960s. It has white sides which read, “Genuine Russell Yo-Yo, Made in Australia, Pause for Coke, Trademark Registered, Be Really Refreshed, Championship.” Jack Russell began his career as a Duncan yo-yo professional before creating a foreign promotions company for the Duncan Toys Company in the early 1950s. In 1958 Russell formed his own promotional firm which primarily worked with the Coca-Cola Company. This is an example of an Australian Coca-Cola promotion.
Currently not on view
Object Name
Date made
Physical Description
plastic (overall material)
overall: 3 cm x 5 cm; x 1 3/16 in x 1 15/16 in
place made
ID Number
accession number
catalog number
See more items in
Culture and the Arts: Sport and Leisure
Sports & Leisure
Data Source
National Museum of American History, Kenneth E. Behring Center

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