Telescoping Shopping Cart

Description
The convenience and carrying capacity of shopping carts play an important role in the sales of a self-service supermarket. Inventor of the earliest model of the shopping cart, Sylvan Goldman of Oklahoma City, described his idea in 1939 as a "combination of basket and carriage." The frame he devised held two baskets and was like a folding chair with wheels. In 1946, Orla E. Watson of Kansas City, developed these telescoping shopping carts that were "always ready" and required no assembly or disassembly of components before or after use.
Watson's telescoping feature allowed carts to nestle into other carts for compact storage. Each additional parked cart, claimed the brochure, required "only one-fifth as much space as an ordinary cart," which meant more carts for shoppers as well as more retail space for store owners.
Object Name
shopping cart
date made
ca 1949
maker
Telescope Carts, Inc.
Physical Description
metal (overall material)
Measurements
overall: 94 cm x 39.5 cm x 60 cm; 37 in x 15 9/16 in x 23 5/8 in
place made
United States: Missouri, Kansas City
ID Number
2000.0166.02
accession number
2000.0166
patent number
2479530
catalog number
2000.0166.02
See more items in
Work and Industry: Retail and Marketing
Food
FOOD: Transforming the American Table 1950-2000
Family & Social Life
Exhibition
Food: Transforming the American Table 1950-2000
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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