MacDonald's Clam Shell Container

Description
This polystyrene clam shell food container held one McDonald’s Quarter Pounder®. It is white with gold writing, which says “Quarter Pounder®” and “100% pure beef. Wgt. ¼ lb. before cooking.” There is also the McDonald’s double arches logo in red all over the top, sides and bottom of the container. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Associated Date
1975-1990
Physical Description
polystyrene (overall material)
Measurements
overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in
ID Number
1998.0349.03
accession number
1998.0349
catalog number
1998.0349.03
See more items in
Work and Industry: Retail and Marketing
Advertising
Food
Exhibition
Food: Transforming the American Table 1950-2000
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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