McDonald's Clam Shell Container

Description
This off-white, polystyrene clam shell food container held one McDonald’s Big Mac™. Writing on overall container is brown for “Big Mac™” and the name “McDonald’s®” with McDonald’s® golden double arches logo. The Big Mac™, introduced in 1968 to the national market, consists of two regular beef patties with an extra bun slice separating them. The Big Mac™ was created as a way to compete with a similar sandwich offered at Big Boy®.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Location
Currently not on view
Associated Date
1975-1990
Physical Description
polystyrene (overall material)
Measurements
overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in
ID Number
1998.0349.06
accession number
1998.0349
catalog number
1998.0349.06
subject
Food
Advertising
See more items in
Work and Industry: Retail and Marketing
Data Source
National Museum of American History, Kenneth E. Behring Center

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