McDonald's Clam Shell Container

Description
This gingham off-white and brown, polystyrene clam shell food container held McDonald’s Chicken McNuggets. On the lid of the container in brown lettering it says “Chicken McNuggets™,” “McDonald’s®” with the double arches logo. In the early 1980s, McDonald’s® Corporation tasked a small group of people to solve the technical problem of machine producing a chicken nugget that appeared to be cut by hand. In 1983, the Chicken McNugget® was introduced to the national market and was a huge success.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Associated Date
1975-1990
Physical Description
polystyrene (overall material)
Measurements
overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in
ID Number
1998.0349.08
accession number
1998.0349
catalog number
1998.0349.08
See more items in
Work and Industry: Retail and Marketing
Food
Advertising
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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