McDonald's Clam Shell Container

Description:

This polystyrene clam shell food container held one McDonald’s® Filet-O-Fish™. It is primarily light blue in color with darker blue writing, which says “Filet-O-Fish™” as well as the McDonald’s® double arches logo in the same darker blue writing. The Filet-O-Fish™ was developed and sold in markets during the early 1960s which had large Catholic populations who could not eat meat on Fridays. The sandwich ended up being so popular, McDonald’s® made it available in 1965 to the national market every day of the week.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Associated Date: 1975-1990

See more items in: Work and Industry: Retail and Marketing, Food, Advertising

Exhibition: Food: Transforming the American Table

Exhibition Location: National Museum of American History

Credit Line: Gift of Peter M. Warner

Data Source: National Museum of American History

Id Number: 1998.0349.09Accession Number: 1998.0349Catalog Number: 1998.0349.09

Object Name: container

Physical Description: polystyrene (overall material)Measurements: overall: 12.5 cm x 13 cm x 5.4 cm; 4 15/16 in x 5 1/8 in x 2 1/8 in

Guid: http://n2t.net/ark:/65665/ng49ca746aa-76f2-704b-e053-15f76fa0b4fa

Record Id: nmah_1200819

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