McDonald's Clam Shell Container

Description
This polystyrene clam shell food container held one McDonald’s® Filet-O-Fish™. It is primarily light blue in color with darker blue writing, which says “Filet-O-Fish™” as well as the McDonald’s® double arches logo in the same darker blue writing. The Filet-O-Fish™ was developed and sold in markets during the early 1960s which had large Catholic populations who could not eat meat on Fridays. The sandwich ended up being so popular, McDonald’s® made it available in 1965 to the national market every day of the week.
The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.
In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.
Associated Date
1975-1990
Physical Description
polystyrene (overall material)
Measurements
overall: 12.5 cm x 13 cm x 5.4 cm; 4 15/16 in x 5 1/8 in x 2 1/8 in
ID Number
1998.0349.09
accession number
1998.0349
catalog number
1998.0349.09
See more items in
Work and Industry: Retail and Marketing
Food
Advertising
Exhibition
Food: Transforming the American Table 1950-2000
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

I loved this sandwich as a kid. After the container was cleaned, it was repurposed as a storage container for Barbie's clothes. Barbie couldn't afford the house back then...or the car.

Add a comment about this object