Caro-Co Cocoanut Oil Shampoo

Description
Caro-co, "America’s Shampoo from the Carolinas," was produced in Union, South Carolina, in the 1920s. Advertisements for "The Sunny South’s creation for all women who want beautiful hair" claimed Caro-co would keep hair and scalp clean and healthy if used regularly. The quick rinsing formula was "scientifically" prepared from the "pure" oil of cocoanut [coconut] to "drive away" dandruff. The shampoo had "no excess" alcohol and was advertised as good for both men and women.
Coconut oil is a popular ingredient in many shampoos. Sodium lauryl sulfate, a foaming agent widely used in shampoos, soaps, and other personal care products, is derived from coconut oil.
Location
Currently not on view
Object Name
shampoo
hair care product
date made
ca 1924-1927
maker
Caro-Co Laboratories, Inc.
Physical Description
glass (container material)
metal (container material)
cardboard (packaging material)
paper (container material)
cocoanut oil (product material)
Measurements
overall: 13.3 cm x 5.8 cm x 5.9 cm; 5 1/4 in x 2 9/32 in x 2 5/16 in
overall, box: 5 1/4 in x 2 1/4 in x 2 3/8 in; 13.335 cm x 5.715 cm x 6.0325 cm
overall, bottle: 5 in x 2 1/8 in; 12.7 cm x 5.3975 cm
place made
United States: South Carolina, Union
ID Number
2002.0138.096
accession number
2002.0138
catalog number
2002.0138.096
subject
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Robert Grodanz, David's Pharmacy, Philadelphia, Pennsylvania
Additional Media

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