Caro-Co Cocoanut Oil Shampoo

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Caro-co, "America’s Shampoo from the Carolinas," was produced in Union, South Carolina, in the 1920s. Advertisements for "The Sunny South’s creation for all women who want beautiful hair" claimed Caro-co would keep hair and scalp clean and healthy if used regularly. The quick rinsing formula was "scientifically" prepared from the "pure" oil of cocoanut [coconut] to "drive away" dandruff. The shampoo had "no excess" alcohol and was advertised as good for both men and women.
Coconut oil is a popular ingredient in many shampoos. Sodium lauryl sulfate, a foaming agent widely used in shampoos, soaps, and other personal care products, is derived from coconut oil.
Currently not on view
date made
ca 1924-1927
Caro-Co Laboratories, Inc.
place made
United States: South Carolina, Union
Physical Description
glass (container material)
metal (container material)
cardboard (packaging material)
paper (container material)
cocoanut oil (product material)
overall: 13.3 cm x 5.8 cm x 5.9 cm; 5 1/4 in x 2 9/32 in x 2 5/16 in
overall, box: 5 1/4 in x 2 1/4 in x 2 3/8 in; 13.335 cm x 5.715 cm x 6.0325 cm
overall, bottle: 5 in x 2 1/8 in; 12.7 cm x 5.3975 cm
ID Number
accession number
catalog number
Credit Line
Gift of Robert Grodanz, David's Pharmacy, Philadelphia, Pennsylvania
Hair Care Products
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Health & Medicine
Beauty and Health
Data Source
National Museum of American History


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