Caro-Co Cocoanut Oil Shampoo

Caro-co, "America’s Shampoo from the Carolinas," was produced in Union, South Carolina, in the 1920s. Advertisements for "The Sunny South’s creation for all women who want beautiful hair" claimed Caro-co would keep hair and scalp clean and healthy if used regularly. The quick rinsing formula was "scientifically" prepared from the "pure" oil of cocoanut [coconut] to "drive away" dandruff. The shampoo had "no excess" alcohol and was advertised as good for both men and women.
Coconut oil is a popular ingredient in many shampoos. Sodium lauryl sulfate, a foaming agent widely used in shampoos, soaps, and other personal care products, is derived from coconut oil.
Currently not on view
Object Name
hair care product
date made
ca 1924-1927
Caro-Co Laboratories, Inc.
Physical Description
glass (container material)
metal (container material)
cardboard (packaging material)
paper (container material)
cocoanut oil (product material)
overall: 13.3 cm x 5.8 cm x 5.9 cm; 5 1/4 in x 2 9/32 in x 2 5/16 in
overall, box: 5 1/4 in x 2 1/4 in x 2 3/8 in; 13.335 cm x 5.715 cm x 6.0325 cm
overall, bottle: 5 in x 2 1/8 in; 12.7 cm x 5.3975 cm
place made
United States: South Carolina, Union
ID Number
accession number
catalog number
Hair Care Products
Health & Medicine
Hair Care Products
Beauty and Health
Beauty and Hygiene Products: Hair Care and Enhancement
See more items in
Medicine and Science: Medicine
Hair Care Products
Beauty and Hygiene Products: Hair Care and Enhancement
Beauty and Health
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Robert Grodanz, David's Pharmacy, Philadelphia, Pennsylvania
Additional Media

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Enter the characters shown in the image.