Micronor Oral Contraceptives

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this Micronor brand oral contraceptive around 1978. This monthly prescription of 28 pills are contained in Ortho’s trademarked DialPak dispenser. The DialPak, introduced in 1963, was the first oral contraceptive package to incorporate a “memory aid,” and Ortho advertised it as “the package that remembers for her.”
Location
Currently not on view
Object Name
contraceptive, oral
date made
ca 1978
maker
Ortho Pharmaceutical Corporation
Physical Description
foil (package material)
paper (leaflet material)
norethindrone, 0.35 mg (drug active ingredients)
Measurements
overall: 13.7 cm x 9.5 cm x 1.5 cm; 5 13/32 in x 3 3/4 in x 19/32 in
overall, as stored: 7/8 in x 3 7/8 in x 5 5/8 in; 2.2225 cm x 9.8425 cm x 14.2875 cm
place made
United States: New Jersey, Raritan
ID Number
2002.0136.001
accession number
2002.0136
catalog number
2002.0136.001
subject
Birth Control/Contraception
Health & Medicine
Birth Control
Georgetown Pharmacy
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Matthew E. Donahue, M.D., in memory of Francis Donahue

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