Hopalong Cassidy Lunch Box

Description (Brief)
This heavy-gauge steel lunch box was made by Aladdin Industries in 1950. It was the first lunch box to bear a licensed image, and helped Aladdin Industries launch a new product line that would last for decades. Hopalong Cassidy was a TV, radio, and comic series in 1950, and the frenzy for Hopalong Cassidy merchandise led to more than 100 companies manufacturing more than $70 million dollars worth of Hopalong Cassidy products, earning the star William Boyd more than $800,000 in 1950 alone.
Object Name
lunch box
Date made
Physical Description
steel (overall material)
overall: 21 cm x 19 cm x 8.5 cm; 8 1/4 in x 7 1/2 in x 3 3/8 in
ID Number
nonaccession number
catalog number
Family & Social Life
Lunch Boxes
Popular Entertainment
See more items in
Culture and the Arts: Entertainment
Lunch Boxes
Taking America To Lunch
Data Source
National Museum of American History, Kenneth E. Behring Center
Additional Media

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