Hopalong Cassidy Lunch Box

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Description (Brief)
This heavy-gauge steel lunch box was made by Aladdin Industries in 1950. It was the first lunch box to bear a licensed image, and helped Aladdin Industries launch a new product line that would last for decades. Hopalong Cassidy was a TV, radio, and comic series in 1950, and the frenzy for Hopalong Cassidy merchandise led to more than 100 companies manufacturing more than $70 million dollars worth of Hopalong Cassidy products, earning the star William Boyd more than $800,000 in 1950 alone.
Location
Currently not on view
Date made
1950
maker
Aladdin
Physical Description
steel (overall material)
Measurements
overall: 21 cm x 19 cm x 8.5 cm; 8 1/4 in x 7 1/2 in x 3 3/8 in
ID Number
2003.3070.07
nonaccession number
2003.3070
catalog number
2003.3070.07
subject
Television
See more items in
Culture and the Arts: Entertainment
Popular Entertainment
Lunch Boxes
Family & Social Life
Data Source
National Museum of American History, Kenneth E. Behring Center

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