Campaign Headquarters Sign Post, 2004

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Gearing up for the 2004 New Hampshire primary, campaign volunteers for Democratic presidential candidate John Kerry made this sign for the Manchester, New Hampshire, headquarters. The sign’s arrows give the distances in miles to eight New Hampshire cites the campaign would regularly visit, as well as the distance to the White House. Kerry’s sign was modeled after the “swamp sign” seen in the M*A*S*H television series set during the Korean War, and it evoked signs posted by American forces in Vietnam—where Kerry had seen combat. Kerry won the Democratic primary in New Hampshire and went on to become the party’s presidential nominee. Kerry lost the general election to incumbent President George W. Bush.
Currently not on view
Date made
place made
United States: New Hampshire
United States: New Hampshire
Physical Description
wood (overall material)
natural wood; black (overall color)
overall: 74 in x 21 in x 19 in; 187.96 cm x 53.34 cm x 48.26 cm
ID Number
accession number
catalog number
Political Campaigns
related event
Presidential Campaign of 2004
See more items in
Political History: Political History, Campaign Collection
Government, Politics, and Reform
American Democracy: A Great Leap of Faith
Data Source
National Museum of American History


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