Levlen 28 Oral Contraceptives

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Berlex Laboratories, a subsidiary of Wyeth Laboratories Inc. in Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1997. The object consists of a white paper box containing a physician’s sample of Levlen 28 with two user information leaflets. Levlen 28 came in Wyeth’s patented Slidecase dispenser. The monthly dosage consists of 21 orange hormonal pills and 7 pink inert pills.
Location
Currently not on view
Object Name
contraceptive, oral
date made
ca 1997
maker
Berlex Laboratories, Inc.
Wyeth Laboratories Inc.
Physical Description
levonorgestrel, 0.15 mg (drug active ingredients)
ethinyl estradiol, 0.03 mg (drug active ingredients)
paper (box material)
Measurements
overall: 13.75 cm x 10.5 cm x 2 cm; 5 7/16 in x 4 1/8 in x 13/16 in
overall: 1 7/8 in x 4 1/4 in x 5 1/2 in; 4.7625 cm x 10.795 cm x 13.97 cm
place made
United States: New Jersey, Wayne
United States: Pennsylvania, Philadelphia
ID Number
2004.0118.02
catalog number
2004.0118.02
accession number
2004.0118
subject
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Gladys Johnson
Additional Media

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