Triphasil-28 Oral Contraceptive

Description (Brief)
The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.
Wyeth Laboratories Inc. of Philadelphia, Pennsylvania, produced this Triphasil-28 brand oral contraceptive around 1998. The box contains a foil wrapped mini-cycle pack dispenser, informational leaflet, and pink plastic wallet for the dispenser. The monthly dosage consists of 28 tablets, 6 brown tablets, 5 white tablets, 10 yellow tablets, and 7 green tablets. The green tablets are inert pills that are taken to maintain the routine of taking a daily pill. The cycle pack dispenser has a center wheel inscribed with the days of the week and an outer ring of pills that can be aligned with the day of the week corresponding to the start of the pill cycle.
Currently not on view
Object Name
contraceptive, oral
date made
ca 1998
Wyeth Laboratories Inc.
Physical Description
levonorgestrel, 0.050 mg; ethinyl estradiol, 0.030 mg (drug (brown tablet) active ingredients)
foil, aluminum (package material)
vinyl (folder material)
paper (instructions insert material)
levonorgestrel, 0.075 mg; ethinyl estradiol, 0.040 mg (drug (white tablet) active ingredients)
levonorgestrel, 0.125 mg; ethinyl estradiol, 0.030 mg (drug (yellow tablet) active ingredients)
overall: 13 cm x 9 cm x 3 cm; 5 1/8 in x 3 9/16 in x 1 3/16 in
overall, box: 5 1/4 in x 3 1/2 in x 1 1/8 in; 13.335 cm x 8.89 cm x 2.8575 cm
overall, pill pack: 4 3/4 in x 3 in x 1/2 in; 12.065 cm x 7.62 cm x 1.27 cm
place made
United States: Pennsylvania, Philadelphia
ID Number
accession number
catalog number
Birth Control/Contraception
Health & Medicine
Birth Control
See more items in
Medicine and Science: Medicine
Birth Control
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Gladys Johnson
Additional Media

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