This button’s slogan refers to boxed drinks made from composites of paper, aluminum, and plastic. Opponents of these disposable, single-serving containers objected to the difficulty of recycling multi-material packaging.
The button is among the more than 1,500 pin-backed environmental buttons that Gerald H. Meral donated to the National Museum of American History. Meral spent his career addressing natural resource concerns for the California state government and California-based non-governmental organizations. He began assembling his button collection in 1970.
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