"Reduce, Reuse, Recycle" Button

To combat the proliferation of consumer waste, environmentalists encouraged everyone to embrace the “3 R’s”: Reduce, Reuse, and Recycle. This button entwined that message with the universal recycling symbol, a logo created in 1970 by University of Southern California senior Gary Anderson.
The button is among the more than 1,500 pin-backed environmental buttons that Gerald H. Meral donated to the National Museum of American History. Meral spent his career addressing natural resource concerns for the California state government and California-based non-governmental organizations. He began assembling his button collection in 1970.
Object Name
Physical Description
metal (overall material)
overall: .33 cm x 3.5 cm; 1/8 in x 1 3/8 in
ID Number
accession number
catalog number
Government, Politics, and Reform
Health & Medicine
American Enterprise
See more items in
Medicine and Science: Biological Sciences
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center

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