Trial Bottle of Dr. King's New Discovery for Consumption

Description
The indications or uses for this product as provided on its packaging:
By taking the contents of this small bottle, you will readily perceive the remarkable curative qualities of this great New Discovery for Consumption, Coughs, Colds, and all Diseases of the Throat, Chest and Lungs, which will convince you of its wonderful merits, and show you what can be done by a regular one dollar size bottle. Give it a trial. Dose for adults one teaspoonful every three hours.
Proprietary (patent) medicine makers employed a wide array of advertising and marketing techniques to sell their products. The free sample, or trial size, was one of these. Dr. King's New Discovery, developed by Dr. Z. L. King of Elkhart, Indianna, was purchased by Herbert E. Bucklen around 1878. Bucklen spent lavishly on advertising which brought national recognition to his New Discovery and other medicines.
Location
Currently not on view
date made
ca 1905
maker
H.E. Bucklen and Company
place made
United States: Illinois, Chicago
Measurements
overall: 4 3/8 in x 1 1/4 in x 3/4 in; 11.1125 cm x 3.175 cm x 1.905 cm
ID Number
MG.293320.1232
catalog number
293320.1232
accession number
293320
See more items in
Medicine and Science: Medicine
Health & Medicine
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center

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