Murad Cigarette Box

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Description
This clam shell cigarette box contained cigarettes made by P. Lorillard Tobacco Company. Lorillard employed “Oriental” themes in their advertising of Murad to emphasize the Turkish roots of the tobacco blend. Advertising at the time tried to capture Eastern-inspired fashion trends – drenching images in the colors and themes of the East to evoke a luxurious and exotic feel.
Physical Description
paper (overall material)
Measurements
overall: 9.1 cm x 7.2 cm x 1.9 cm; 3 9/16 in x 2 13/16 in x 3/4 in
ID Number
1998.0225.11
accession number
1998.0225
catalog number
1998.0225.11
Credit Line
Gift of Virgil L. Johnson
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Work and Industry: Retail and Marketing
Advertising
American Enterprise
Exhibition
American Enterprise
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

When I was a child my Grandfather sent me to the store to buy Murads and the racing form. He gave me a nickel for going and usually I spent it on penny candy or a five cent Coke at the fountain. I am now 92 years old and I still remember it.

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